Brand Proposition Manager

2 months ago


Redditch, Worcestershire, United Kingdom Halfords Full time

{"About Us": "At Halfords, we're passionate about inspiring and supporting a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.", "The Role": "As the Own Brand Manager, you'll play a vital part in setting the strategic vision for our own brand strategy, driving advocacy of Halfords own brand amongst our target customers. You'll lead temporary, cross-functional and collaborative working groups to shape and design the future of own brand as well as deliver programmatic benefits associated. You'll align own brand into one story for the customer, being purposeful about its positioning and role in each category and unlocking and owning profitability benefits as you do so.", "Key Responsibilities": "\u2022 Co-design and influence the role of own brand across all our categories, working with buying and marketing teams to define a meaningful and consistent position\u2022 Define, develop and business case the commercial opportunities for own brand, alongside buying teams, championing and influencing these across multiple stakeholders\u2022 Direct involvement in range reviews, championing in angst the role of own brand in categories that it's relevant- aligning positioning with target customer cohorts and competitive opportunities\u2022 Influencing, aligning and owning the programme delivery, to unlock and track value promised via own brand strategies\u2022 Ensuring each own brand launch is fit for perfect customer experiences and challenging any compromises made\u2022 Driving own brand growth ensuring visibility in the right way across our sales channels, holding digital, marketing and merchandising teams to account", "Requirements": "\u2022 Experience in being part of designing & delivering own brand strategies successfully\u2022 Ideally comes from a buying/category role and/or programme manager role\u2022 Experienced in influencing stakeholders with frameworks to follow when shaping future goals\u2022 Can present successfully and succinctly with engaging visuals, able to present to all levels in an organisation and comfortable presenting at director level\u2022 Business Management/Marketing degree 2:1 or equivalent\u2022 Highly versed in creating business cases", "About Us": "Halfords is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all individuals regardless of race, religion, gender, sexual orientation, age, disability, or any other legally protected characteristics."}



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