Commercial Marketing Strategist

6 days ago


Haddenham, Buckinghamshire, United Kingdom McCormick & Company, Incorporated Full time

About the Role

We are seeking a highly skilled Commercial Marketing Strategist to lead our Herbs, Spices and Seasonings strategy across the EMEA region. As a key member of our team, you will be responsible for developing and executing a 3-year strategy for our product pipeline, working closely with cross-functional teams to drive growth and profitability.

Key Responsibilities

  • Develop and implement a 3-year strategy for Herbs, Spices and Seasonings, shaping the product pipeline and activation plan for the region.
  • Lead the development and delivery of innovation and renovation through all stages, gaining stakeholder alignment and working with key functions from ideation to execution.
  • Monitor category and NPD performance across the EMEA region, leveraging business analytics to identify opportunities for growth.
  • Work closely with the Insights and Analytics team to turn data points and research into actionable insights, driving category innovation and renovation.
  • Support NPD and renovation post-evaluations with actionable insights, building learnings into future plans.
  • Build and deliver regular business presentations to key stakeholders and senior leaders across local markets, the regional, and global teams.
  • Input into the preparation of Quarterly Global Innovation Updates to Senior Leadership teams.

Requirements

  • Proven track record of success in FMCG innovation and brand-building at a senior level.
  • Curious, data-driven, and analytical, with experience working with tools like Nielsen, Kantar, and Google Trends.
  • Full mix marketing expertise, with the ability to understand the overall picture and influence of various marketing levers.
  • Consumer-centric approach, with a focus on driving insight from market research and trends data.
  • Strong project leadership experience, with the ability to prioritize and manage multiple projects.
  • Cross-functional team player, with a proven ability to build strong relationships across departments.
  • Passion for food and a willingness to take ownership of the role.


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