CRM Manager

4 weeks ago

Preston, Lancashire, United Kingdom Bauer Media Group Full time
Job Title: CRM Manager

We are seeking a highly skilled CRM Manager to join our Enterprise Team at Bauer Media Group. As a key member of our team, you will be responsible for creating innovative customer experiences that improve how we reach and communicate with our consumers.

About the Role:

This role is focused on our online competitions platform, Win Happy. You will report to the Performance Marketing Director and work closely with the marketing team to drive growth and engagement.

Key Responsibilities:

  • Develop and execute retention campaigns for competition players to improve customer loyalty and retention.
  • Create marketing automations and journeys to enhance the user experience and drive engagement.
  • Manage daily communications via email, push, and content cards to keep our consumers engaged.
  • Produce engaging copy that brings our competitions and moments of magic to life.
  • Design technical briefs to ensure marketing journeys align with our key objectives: acquire new players, reduce churn, and grow engagement.
  • Coordinate scheduling of all campaigns and deliver regular clear and concise reports on performance and recommendations.
  • Share and apply learnings across multi-channel campaigns and become a subject matter expert in the Braze platform.

Requirements:

  • Proven digital marketing experience with a strong commercial mindset and evidence of success from previous campaigns and results.
  • Experience in B2C email marketing and building automation into email marketing.
  • Strong understanding of personalization and segmentation, with a focus on creating action-driven customer journeys via email.
  • Good working knowledge of HTML and experience using Braze as a CRM tool is a plus.

What We Offer:

As a CRM Manager at Bauer Media Group, you will have the opportunity to work with a talented team of commercial marketeers who are passionate about creating magical moments for our consumers. We offer a dynamic and supportive work environment, with opportunities for growth and development.

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