Casino CRM Specialist

4 weeks ago


Preston, Lancashire, United Kingdom Bauer Media Group Full time
Job Title: Casino CRM Executive

About the Role: We are seeking a highly skilled Casino CRM Executive to join our Enterprise Team at Bauer Media Group. As a key member of our team, you will be responsible for creating innovative customer experiences that improve how we reach and communicate with our consumers.

Key Responsibilities:

  • Coordinate and execute retention campaigns for competition players to drive engagement and reduce churn.
  • Create marketing automations and journeys to ensure a seamless user experience.
  • Manage daily communications via email, push, and content cards for our competitions.
  • Produce engaging copy that brings to life our competitions and creates moments of magic.
  • Design technical briefs to ensure marketing journeys focus on acquiring new players, reducing churn, and growing engagement.
  • Coordinate scheduling of all campaigns and deliver regular clear and concise reports regarding performance and recommendations.
  • Share and apply learnings across multi-channel campaigns and become a subject matter expert in the Braze platform.

Requirements:

  • Proven digital marketing experience with a strong commercial mindset and evidence of success from previous campaigns and results.
  • Experience in B2C email marketing, building automation into email marketing, and strong understanding of personalization and segmentation.
  • Good working knowledge of HTML and experience using Braze as a CRM tool is strongly preferred.

What We Offer:

We offer a dynamic and close-knit team environment where our consumers are at the heart of everything we do. If you are a creative and results-driven individual with a passion for customer experience, we encourage you to apply for this exciting opportunity.


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