Events Marketing Lead

3 weeks ago


Farringdon, Greater London, United Kingdom Lipton Media Full time £40,000 - £42,000
Events Marketing Lead
Salary: £40,000 - £42,000 + Bonus + Excellent Benefits
Work Arrangement: Hybrid (1-2 days in the office)

Lipton Media, a distinguished media recruitment agency, is on the lookout for a skilled Events Marketing Lead to enhance our dynamic events marketing division.

In this role, you will be instrumental in strategizing, organizing, and executing cutting-edge marketing initiatives that span a variety of integrated solutions, including podcasts, reports, analytical content, and articles.

Your primary responsibilities will include the meticulous planning and execution of outstanding global marketing campaigns, ensuring they are delivered punctually and within the allocated budget.

The ideal candidate will possess exceptional attention to detail, a high level of creativity, and the ability to collaborate effectively within a team while managing multiple projects to a superior standard. We seek an individual who is naturally inquisitive, outgoing, and enjoys networking opportunities. This position offers the chance to attend industry events and engage with key stakeholders.


Key Responsibilities:
~ Develop and implement cross-channel digital marketing strategies
~ Craft and edit content for various marketing platforms and materials, including websites, social media, emails, and brochures
~ Leverage digital channels and technologies to enhance the organization's online visibility
~ Manage and segment data, identify gaps, and create new data sources while executing a data enhancement plan
~ Conduct ongoing analysis and evaluation of marketing campaigns to optimize performance

Essential Skills & Experience:
~ Minimum of 3 years in digital marketing, with at least 2 years focused on events marketing
~ Strong understanding of the digital media landscape
~ Proven ability to quickly and independently learn new tools and software
~ Excellent verbal and written communication skills
~ Proficient in Microsoft Office applications
~ Experience with CRM systems such as Pardot or Salesforce
~ Familiarity with website content management systems
~ Comprehensive knowledge of marketing performance metrics
~ Strong analytical skills to interpret data trends and provide actionable insights

Lipton Media specializes in all aspects of B2B media sales, including conferences, exhibitions, awards, summits, publishing, digital, outdoor, TV, radio, and business intelligence. We cater to professionals at every career stage, from entry-level candidates to senior managers and directors seeking their next opportunity.



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