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Digital Content Creator

2 months ago

Farringdon, Greater London, United Kingdom yoke Full time
About the Role

We are seeking a highly skilled Social Media Marketing Specialist to join our team at Yoke, a leading recruitment marketing agency in London. As a key member of our marketing team, you will be responsible for developing and executing social media marketing strategies to enhance our recruitment efforts and employer branding.

Key Responsibilities
  • Content Creation: Develop and implement a content calendar that showcases our brand's voice and visual identity across all social media platforms.
  • Paid Social Media Campaigns: Plan, execute, and optimize paid social media campaigns to reach our target audience and drive engagement.
  • Community Management: Engage with our online community by responding to comments, messages, and mentions in a timely and professional manner.
  • Performance Analysis: Monitor and analyze social media performance metrics using tools such as Hootsuite, providing regular reports and insights to the marketing team.
  • Collaboration: Work closely with the marketing, design, and content teams to align social media strategies with broader marketing goals.
Requirements
  • Experience: Proven experience in managing social media accounts across multiple platforms, with a deep understanding of each platform's paid targeting options.
  • Attention to Detail: Strong attention to detail, particularly in adhering to brand guidelines and reviewing content for accuracy and consistency.
  • Copywriting Skills: Excellent writing and editing skills, with the ability to create engaging content tailored to different audiences.
  • Technical Proficiency: Familiarity with social media management tools such as Hootsuite and analytics platforms (e.g., Google Analytics, Facebook Insights).
  • Creativity: A creative thinker with a passion for developing innovative social media content.
  • Communication Skills: Strong verbal and written communication skills, with the ability to collaborate effectively with cross-functional teams.
  • Adaptability: Ability to thrive in a fast-paced environment, managing multiple tasks and deadlines.