Brand Marketing Lead

3 weeks ago

Harlow, Essex, United Kingdom Zero Surplus Full time
Position Overview

Are you experienced in comprehensive marketing strategies that encompass digital platforms, events, campaigns, and print media? Do you possess a strong analytical mindset and a background in brand management within B2B or B2B2C sectors?

We are excited to present an exceptional opportunity for a candidate who can confidently affirm their expertise in these areas. Join a collaborative team at one of the UK's foremost home brands.

Role Requirements

This dynamic role demands proficiency across a diverse array of marketing channels, both online and offline. You will be supported by one direct report and various agencies, requiring you to be a proactive, organized, and detail-oriented individual.

Key Responsibilities
  • Develop and oversee the content calendar in partnership with our external content agency, ensuring alignment across all channels including social media (both organic and paid), website, and email.
  • Assist in crafting value-added tools and brand materials to empower the sales team and customers, ensuring adherence to brand guidelines.
  • Support the Head of Brand in launching new products effectively.
  • Execute the established annual advertising strategy for all direct markets.
  • Act as the primary contact for global distribution partners and direct clients, providing day-to-day marketing support, product launches, and campaign assets.
Qualifications

The ideal candidate will have a broad marketing background with a focus on an integrated digital strategy. Experience in a B2B or B2B2C environment with a global footprint is essential; candidates lacking international exposure will not be considered.

Additionally, you should possess:

  • Strong copywriting skills with the ability to create engaging, on-brand content.
  • Proven project management capabilities, handling multiple activities across various markets and clients simultaneously.
  • Good analytical skills and a comprehensive understanding of marketing metrics.

Zero Surplus is a leading marketing recruitment agency in East Anglia, specializing in sourcing talent for both small and international B2B & B2C consumer goods companies across the region.

Please ensure your CV is submitted in a Microsoft Word format, avoiding the use of text boxes or images. All data collected will be processed in accordance with Zero Surplus' Privacy Policy.

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