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Marketing Content Writer

2 months ago

Harlow, Essex, United Kingdom Baker Ross Ltd Full time
About Baker Ross Ltd

Baker Ross Ltd is a leading Arts & Crafts e-commerce business seeking a talented Content Writer to join their Creative Department. As a Content Writer, you will be responsible for producing engaging content to promote our products and services.

Key Responsibilities
  • Develop and implement a content strategy to drive sales and brand awareness.
  • Write and edit high-quality content for marketing campaigns, including email marketing, articles, newsletters, catalogues, and website content.
  • Conduct research on industry-related topics to develop original content.
  • Create compelling headlines and body copy to capture the attention of our target audience.
  • Identify customer needs and recommend new content to address gaps in our current content.
  • Organize, modify, and update existing content to ensure consistency and accuracy.
  • Proofread content for errors and inconsistencies.
  • Collaborate with colleagues to develop fresh, creative content ideas that meet our audience's needs.
  • Work with the graphic design team to ensure a user-friendly experience.
  • Manage a busy workload and meet deadlines.
  • Analyze data and analytics to increase reader engagement and retention.
  • Adhere to SEO and industry best practices.
Requirements
  • Bachelor's degree in journalism, marketing, or a related field.
  • Minimum 2 years of experience as a Marketing Executive or similar role.
  • 3+ years of writing experience for B2C and B2B audiences.
  • Proven experience in email marketing.
  • Excellent command of the English language.
  • Proven content writing or copywriting experience.
  • Excellent writing, copy editing, and proofreading experience.
  • Proficient in all Microsoft Office applications.
  • The ability to handle multiple projects concurrently.
  • Highly organized and detail-oriented.
  • The ability to work in a fast-paced environment.
  • Good communication and interpersonal skills.
  • Experience in the arts and crafts industry and/or a personal interest in the subject is desirable.
What We Offer
  • Competitive salary: £28,000 - £30,000 per annum FTE (part-time pro rata).
  • Flexible working hours: 3-4 days a week (hours to be agreed).
  • Generous holiday entitlement: 23 days + bank holidays.
  • Free parking on-site.