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Integrated Marketing Lead
2 months ago
Are you an experienced marketing professional with a strong background in integrated strategies across various channels?
We are seeking a talented individual to become a vital part of a dynamic team at one of the UK's foremost home brands. This role demands a proactive and organized marketer who thrives in a fast-paced environment and possesses a comprehensive understanding of both digital and traditional marketing avenues.
Key Responsibilities:
- Develop and oversee the content calendar in collaboration with our external content agency, ensuring a cohesive approach across all platforms including social media (both organic and paid), website, and email communications.
- Assist in crafting valuable tools and brand materials to empower the sales team and customers, ensuring alignment with brand standards.
- Coordinate the execution of events and exhibitions.
- Lead the planning of an annual global sales conference.
- Support the Head of Brand in launching new products.
- Implement the established yearly advertising strategy for all target markets.
- Act as the primary contact for global distribution partners and direct customers, providing day-to-day marketing support, product launches, and campaign materials.
- Foster and maintain robust relationships with various internal stakeholders across multiple disciplines.
Required Qualifications:
- A proven track record in a comprehensive marketing role with a focus on integrated digital strategies.
- Experience in a B2B or B2B2C setting with a global footprint; candidates lacking international exposure will not be considered.
- Exceptional copywriting skills with the ability to create engaging, on-brand content.
- Ability to manage multiple projects simultaneously across various markets and clients.
- Strong analytical skills with a solid grasp of marketing metrics.
If your qualifications align with the requirements outlined above, we encourage you to reach out for a more detailed discussion about this opportunity.
Zero Surplus is a leading marketing recruitment agency in East Anglia, specializing in sourcing talent for both small and international B2B & B2C consumer goods companies.
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