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Product Development and Sales Strategist
2 months ago
Talent Magpie is seeking a highly skilled Category Manager to lead the development and implementation of long-term business strategies for our Cooking and Dish categories. As a key member of our team, you will be responsible for driving sales and profit targets, exploring and optimizing market routes, and selecting the best marketing channels, sales strategies, and pricing models.
Key Responsibilities- GTM Strategy Leadership
Develop and execute the Go-to-Market (GTM) strategy for Cooking and Dish, ensuring the successful market launch of products and driving business growth.
- Channel Management
Oversee internal and external category meetings, analyze GFK data, and provide strategic direction to ensure effective channel management and sales execution.
- Digital Presence
Lead the development and management of product pages and category exposure on our website, ensuring a seamless customer experience and driving online sales.
- Market Analysis
Analyze consumer trends and review sales data to inform strategy and drive business decisions.
- Sales Support
Manage sales promotions, marketing initiatives, and promoter activities/training to support sales channels and drive revenue growth.
- Campaign Management
Collaborate with Trade Marketing to create and implement Cooking and Dish campaigns, ensuring effective execution and auditing across accounts.
- Competitive Analysis
Monitor and report on retailer and competitor activities and positioning within the Cooking and Dish categories.
- Range Review Meetings
Support the sales team during range review meetings with senior decision-makers, focusing on Cooking and Dish categories.
- Pricing and Trends Reporting
Provide current pricing and product trend information, collaborating with management to develop new strategies and drive business growth.
- Business Performance Reviews
Lead business performance reviews and strategic plans, including product development and selection for the UK market.
- HQ Reporting
Prepare reports and presentations for HQ, responding promptly to requests and ensuring timely communication.
- Reporting Collaboration
Work with the Business Intelligence lead to create reports on stock, sales, and market data, providing insights to inform business decisions.
- Brand Awareness
Drive brand awareness across accounts in alignment with marketing strategies, ensuring a consistent and compelling brand message.
- Social Media Coordination
Ensure the social media plan aligns with category focus by working closely with the social media team, driving engagement and brand awareness.
- Additional Tasks
Perform other ad-hoc tasks as assigned by the Line Manager, ensuring seamless execution and delivery of business objectives.
RequirementsTo be successful in this role, you will need:
- Degree-level education
A degree in a relevant field, such as business, marketing, or a related discipline.
- Minimum 2 years experience in MDA sales or buying role
At least 2 years of experience in a sales or buying role, managing national accounts, brands, or categories.
- Prior experience within the Cooking and Dish categories
Prior experience within the Cooking and Dish categories is advantageous, but not essential.