Senior SEO Strategist
3 weeks ago
We are working with a certified retail business, who has won two Awards for Sustainable Development and International Trade. This company has a mission to help charities and make a positive impact, and is committed to using its business as a force for good in the world.
As a Senior SEO Strategist, you will be responsible for shaping and executing the company's SEO strategy to maximise online visibility and drive organic traffic. Reporting to the Head of Acquisition Marketing, you will work closely with the Lead Product Manager for the D2C to ensure SEO is seamlessly integrated into the product development process. This role is ideal for someone who is highly technical, with a strong understanding of on-page SEO, and eager to make a significant impact in a scaling international business.
Key Responsibilities
- Develop and implement the overall SEO strategy with a focus on technical SEO, on-page optimisation, and link-building initiatives
- Conduct regular site audits and collaborate with the product team to resolve any technical SEO issues, improve site architecture, and ensure optimal site performance
- Lead keyword research and analysis to identify growth opportunities, informing content strategy and product development
- Monitor, analyse, and report on SEO performance using tools such as Google Analytics, Search Console, SEMRush, and other industry-standard tools
- Collaborate with the design team to design and execute A/B tests to optimise UX
Requirements
- Proven experience as an SEO Manager or similar role, ideally within an e-commerce environment with a large number of products
- Hands-on experience with the Shopify platform is a strong plus
- In-depth knowledge of technical SEO, along with a solid understanding of on-page SEO and link-building strategies
- Awareness of best practice involved in link building campaigns
- Proficient in HTML, CSS, and JavaScript, with the ability to make technical recommendations and changes
- Familiarity with A/B testing methodologies and conversion rate optimisation (CRO) best practices
- Experience with SQL and data visualisation tools, preferably Tableau
- Strong organisational skills with the ability to manage multiple projects simultaneously and a keen eye for detail
- Excellent communication skills
- A proactive, self-starter attitude with the ability to work independently and within a cross-functional team
At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer. By applying, you will be registered as a candidate with Gleeson Recruitment Limited. Our Privacy Policy is available on our website and explains how we will use your data.
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