Senior Marketing Strategist

3 weeks ago


SouthendonSea, Southend-on-Sea, United Kingdom Career Moves Full time
Senior Marketing Strategist
Global Experiential Agency
Hybrid/Central London

Our client, a global Experiential Agency, is seeking a seasoned Senior Marketing Strategist. In this pivotal role, you will spearhead the organization’s marketing initiatives, oversee content development, and execute impactful marketing campaigns. The ideal candidate will possess a solid history of marketing leadership within a B2B context.

Key Responsibilities:
  • Oversee the agency's marketing initiatives and activations (including outbound) while executing effective campaigns targeting both the UK and US markets.
  • Develop and manage thought leadership content.
  • Curate and manage case study materials for presentations and the agency's website.
  • Ensure the company website is maintained and content is current.
  • Execute SEO and paid media strategies (primarily SEM and LinkedIn) to drive traffic to the website and facilitate conversion journeys.
  • Assist the Business Development team with account-based marketing (ABM) as required.
  • Coordinate event management activities.
  • Analyze campaign performance metrics.
  • Supervise the public relations agency.
Qualifications:
  • Experience in B2B Marketing & PR at a managerial level.
  • Experience in rebranding and relaunching initiatives.
  • Proven ability to generate Marketing Qualified Leads (MQLs) and support Sales/Business Development teams.
  • Exceptional communication and interpersonal abilities.
  • Experience collaborating with industry partners and vendors to strategize and implement marketing efforts.
  • Ability to work autonomously while also coordinating activities across multiple offices.
  • Positive, proactive mindset.
  • Attention to detail.
  • Strategic and innovative thinker.
  • Strong understanding of Customer Experience & Digital Technology.
  • Familiarity with marketing technology platforms such as Salesforce, Sitecore, and Adobe is advantageous.
If you do not receive a response within 7 working days, it is likely that your application has not been successful. Please visit our website for future opportunities.

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