E-commerce Merchandising Specialist

4 weeks ago


Redditch, Worcestershire, United Kingdom Halfords Full time

Join Halfords as a Digital Merchandising Specialist

Role Overview

The Digital Merchandising Specialist is responsible for ensuring our online retail platform showcases the appropriate products with precise visuals, descriptions, and attributions, while providing optimal promotions and product suggestions to enhance the customer experience.

Primary Responsibilities

  • Collaborate effectively with the Category, Customer, Content, and Conversion Rate Optimization (CRO) teams to guarantee accurate product configurations, attributions, visuals, and descriptions.
  • Ensure that product placements, delivery indicators, and inventory statuses align with customer expectations.
  • Coordinate with Digital Trading, Marketing, and Content teams to execute timely online product updates accompanied by relevant content.
  • Concentrate on improving the customer journey and overall user experience.
  • Assist in planning promotional events and reorganizing the website as necessary.
  • Implement adjustments to online category strategies based on customer insights, brand objectives, and e-commerce targets.
  • Evaluate sales and web analytics to provide actionable insights regarding products, categories, and promotions.
  • Engage with Customer Support, Data Analytics, and CRO teams to comprehend customer feedback and implement required modifications.
  • Work closely with Data Analysis and CRO teams to assess performance and pinpoint optimization opportunities.
  • Persuade key stakeholders with compelling insights and presentations of results.

Essential Skills and Experience

  • A strong passion for digital initiatives focused on customer satisfaction.
  • Excellent organizational abilities with a proven track record of meeting deadlines autonomously.
  • Meticulous attention to detail in all responsibilities.


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