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SEO Specialist
2 months ago
At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.
The teams at our Support Centre work with every other area of our business, putting them at the heart of the action and playing a key role in our success and growth. Everyone brings their individual knowledge and experience to work every day, working as one team to keep things moving smoothly.
If you're willing to get stuck in, you'll love it here too. So put yourself at the heart of a dynamic, fast-paced working environment where expertise and focus take people far.
Job PurposeWe are looking to recruit a Digital Marketing Executive to join the Performance Marketing team. You'll play a vital role in helping us to continually improve the organic performance of our websites and group sites. You'll need to be analytically minded, understand the power of digital marketing and have a desire to progress your career in SEO.
You will need to be comfortable working with our wider teams such as Marketing, Category teams and our external Marketing Agencies. As a member of the Digital Marketing team, you will be a champion for all things digital marketing, empowering colleagues and educating them on why digital marketing is important in their roles.
Key Responsibilities- Support in the day-to-day activity of our over-arching digital marketing strategy.
- Work in conjunction with the wider teams on product launches, new page designs and content production. Ensuring digital marketing is a key consideration throughout.
- Undertake and perform regular site crawls using our third-party tools (Screaming Frog & Lumar).
- Offer advice and support in the implementation of on-page optimisation, based on insights and research.
- Identify technical SEO elements and issues that require fixing and resolving.
- Have a desire to absorb digital marketing knowledge and an interest in keeping up to date across algorithm updates, search engine guidelines and wider digital channels.
- Work closely with content, merchandisers & digital support to ensure our content, new digital initiatives and wider work have digital marketing consideration throughout.
- Conduct keyword research, monitor rankings and report back on performance.
- You have previous digital marketing or SEO experience either at an agency or in-house.
- You understand the importance of technical SEO, on-page, off-page and content.
- You excel in finding issues, opportunities, and problems to solve.
- You understand how to utilise reporting tools such as Google Analytics 4, Google Search Console, if you can also use visualization tools such as Looker Studio or PowerBi this would be a bonus.
- Experience in using Ahrefs/SEMRush, Screaming Frog, Lumar, SEOMonitor or equivalent third-party SEO tools.
- An ability to interpret SEO data using excel, google sheets and presenting back findings in simple non-complex language.
- At least 1-2 years digital marketing/SEO experience in an agency or in-house role
- Demonstrable experience in how to implement digital marketing and undertake digital marketing based research
- A desire to learn more about digital marketing and become an expert in this area. (training and support will be provided)
