SEO Specialist

4 weeks ago


Redditch, Worcestershire, United Kingdom Halfords Full time

About Us

At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.

The Role

We are looking to recruit an SEO Specialist to join the Performance Marketing team. You will play a vital role in helping us to continually improve the organic performance of Halfords.com and our group sites. You will need to be analytically minded, understand the power of digital marketing, and have a desire to progress your career in SEO.

Key Responsibilities

  • Support in the day-to-day activity of our over-arching SEO strategy.
  • Work in conjunction with the wider teams on product launches, new page designs, and content production. Ensuring SEO is a key consideration throughout.
  • Undertake and perform regular site crawls using our third-party tools (Screaming Frog & Lumar).
  • Offer advice and support in the implementation of on-page optimisation, based on insights and research.
  • Identify technical SEO elements and issues that require fixing and resolving.
  • Have a desire to absorb SEO knowledge and an interest in keeping up to date across algorithm updates, search engine guidelines, and wider digital channels.
  • Work closely with content, merchandisers & digital support to ensure our content, new digital initiatives, and wider work have SEO consideration throughout.
  • Conduct keyword research, monitor rankings, and report back on performance.

Requirements

  • You have previous SEO or digital marketing experience either at an agency or in-house.
  • You understand the importance of technical SEO, on-page, off-page, and content.
  • You excel in finding issues, opportunities, and problems to solve.
  • You understand how to utilise reporting tools such as Google Analytics 4, Google Search Console, if you can also use visualization tools such as Looker Studio or PowerBi this would be a bonus.
  • Experience in using Ahrefs/SEMRush, Screaming Frog, Lumar, SEOMonitor or equivalent third-party SEO tools.
  • An ability to interpret SEO data using excel, google sheets, and presenting back findings in simple non-complex language.

What We Offer

We are looking for someone who has had exposure to the core pillars of SEO and someone who wants to become an expert in this area. This role is a newly created role for a passionate and driven digital marketer. One who thrives in a fast-paced environment, excels at finding and resolving problems, and wants to be seen as the go-to SEO expert at Halfords.

In-house support and training will be provided to build up your knowledge from our in-house SEO team and where applicable our external SEO agencies.


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