Digital Copywriter

4 weeks ago

Redditch, United Kingdom Halfords Full time

About us

At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.

The teams at our Redditch Support Centre work with every other area of our business, putting them at the heart of the action and playing a key role in our success and growth. Everyone brings their individual knowledge and experience to work every day, working as one team to keep things moving smoothly.

If you’re willing to  get stuck in, you’ll love it here too. So put yourself at the heart of a dynamic, fast-paced working environment where expertise and focus take people far.

 

About the role

We’re looking to recruit a Digital Copywriter who will be responsible for the timely creation and delivery of a wide range of engaging digital copy for the Halfords Group which includes Stores, Garages and Mobile Experts.  With over 1000 stores and garages at Halfords, your words will engage millions of people across the UK. No two days are the same – one day you could be writing social copy for our world famous bike brands and the next, writing FAQs on child travel. This is a great opportunity to be part of a busy, forward thinking content team to create a wide range of copy across our products and services.

 

Key Accountabilities

  • Create, maintain, or rewrite a wide range of SEO optimised copy with a customer first approach, including:
  • Advice Centre Articles
  • Brand Pages
  • Blogs
  • FAQs
  • Category Short Descriptions
  • Video Scripts
  • Product descriptions
  • Store information pages
  • Work with the Senior Copywriter and the Group Content Team in the production and implementation of a holistic website and blog review to ensure consistency in tone and style.
  • Identify new opportunities for content to be created.
  • Be able to conduct competitor audits providing content recommendations to help Halfords dominate each category.
  • Liaise with the marketing, and category teams to obtain any information required to either write new copy or make any changes needed to bring pages up to date.
  • Work closely with the Marketing function, in particular the SEO team, to ensure that all content is fully optimised to maximise effectiveness
  • Establish strong working relationships with relevant cross-functional teams such as brand & marketing to ensure Content is represented and considered throughout the creative process

 

Skills & Experience

  • You love writing, you know the value of a well written piece of content and above all, you want to provide sound advice that helps people
  • Excellent written and spoken English (perfect spelling and grammar essential)
  • Highly organised with great project management skills, confident in working to tight deadlines
  • Great communication skills, both written and verbal
  • Enthusiastic and driven with a passion for retail
  • Understanding of SEO and use of key words
  • Competent in all Microsoft Office
  • Ideally, you’d have at least 1 year experience in copywriting for businesses, following brand guidelines and their tone of voice with the ability to showcase activity

 

Not sure you meet all the criteria? We'd encourage you to take the wheel and apply anyway At Halfords we are committed to creating an inclusive workplace for our colleagues. We're an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.

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