Marketing Executive
5 days ago
**Are you ready to dive into a dynamic marketing role that spans a range of exciting functions?**
**Look no further**
As our Marketing Executive for our B2B team you'll be at the forefront of shaping our multi-channel marketing strategies.
Being a vital team member, you'll collaborate closely with the Halfords for Business marketing manager, aligning our activities and spearheading captivating marketing campaigns. Your role will be instrumental in driving customer acquisition and retention, and ensuring that our brand resonates across all channels.
**What you'll doing**:
- Collaborate with Halfords for Business to craft and execute a cutting-edge multi-channel marketing strategy, weaving together marketing efforts with other functions.
- Lead end-to-end oversight of campaigns for both Halfords for Business and B2C, from brainstorming to execution, while establishing necessary infrastructure and guidelines.
- Uncover campaign effectiveness through meticulous tracking, and deliver insightful reports to key stakeholders.
- Forge strong partnerships with suppliers and third-party marketing agencies, negotiating and coordinating activities such as creative, PR, and print.
- Craft and execute content and social media plans, overseeing graphic and copy creation for maximum impact.
- Manage the creation of promotional materials, ensuring adherence to brand guidelines and timely delivery.
- Act as the primary marketing representative for all Halfords for Business clients.
- Champion the marketing and branding aspects of new product/service introductions.
- Curate an engaging website experience, from user-friendly page design to content updates, keeping everything within brand parameters.
- Skilfully handle web analytics tools, constructing dashboards, and identifying avenues for improvement.
- Safeguard brand identity across all campaigns and communication channels.
- Lead marketing presence at corporate events, trade shows, and digital sessions.
- Ensure all marketing endeavours adhere to budget constraints while providing guidance on overall marketing costs.
**What we're looking for**:
- Graphic design prowess, including adeptness with Adobe InDesign, Illustrator, Photoshop, and more.
- Familiarity with web analytics platforms, particularly in an e-commerce context (e.g., Google Analytics).
- Social media channel management experience.
- Knowledge of CRM systems such as Salesforce.
- Previous involvement in planning large-scale corporate events.
- Exceptional copywriting skills for web pages, press releases, and beyond.
- Analytical mindset, with a flair for data analysis and presentation.
- Strong communication and planning abilities.
- Detail-oriented creative thinker with a knack for time management.
- Flexibility and adaptability in a dynamic environment.
- Proficiency in IT tools.
- Your creativity and eye for detail are unmatched.
**Join us at Halfords for Business and contribute to shaping innovative marketing campaigns that make a lasting impact.**
**Hybrid working with 2 days per week at our support centre in Redditch Worcestershire.
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