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Head of Marketing

8 months ago

Redditch, United Kingdom Unique IQ Ltd Full time

Company Description
**About us**

Unique IQ is a leading provider of innovative software solutions working predominately in
the social care space. We provide world class software solutions and phenomenal
customer experience to our clients across the United Kingdom, Ireland, and Switzerland. At the heart of everything we do is our customer and providing systems and service to ensure they are able to provide the highest level of care to their clients.

Based at our prestigious offices in Sambourne, with a backdrop of rolling countryside, our
team includes some of the most experienced people in the social care sector with a
commitment and passion to help make a difference to the lives of the most vulnerable
within our society.

We are experiencing rapid growth and are now seeking a highly experienced and strategic minded Head of Marketing to lead our marketing efforts within our SaaS organisation.

A passion for technology and the care sector would really fit in very well with us and our
target market but more important is our people. We have a strong emphasis on culture
and employee wellbeing and the ‘why’ - we all love what we do and that we are helping to make a difference to people’s lives. Everyone here has a voice and is able to contribute to the development of our software systems and services and everyone shares a common goal to make a difference.

**Position Overview**

As the Head of Marketing, you will be responsible for developing and executing a comprehensive marketing strategy to drive brand awareness, lead generation, customer acquisition and revenue growth. You will collaborate closely with cross-functional teams to ensure alignment and contribute to the overall growth and success of the company.

You will lead and be central to our marketing activities both online and offline. This vital link between the market and our sales functions is critical and you are responsible for how we communicate to the market.

You will ensure that we deliver outstanding marketing collateral and presence in our key markets and in a manner that continuously improves our perception and market presence. The aim of this role is to ensure that we attract and engage the market in a number of ways.

**Job Description**:
**Key Responsibilities**
- ** Develop and execute** a results-drive marketing strategy aligned with the company's business goals
- You will **develop and lead strategies** for all Marketing activities including online and offline channels
- ** Develop branding**, positioning and standards for our marketing activities
- ** Monitor competition** (acquisitions, pricing changes and new products and features, marketing activities)
- ** Analyse marketing metrics **and key performance indicators (KPI's) to measure the effectiveness of marketing initiatives
- ** Coordinate sales and marketing **efforts to boost brand awareness
- Through marketing, **drive lead generation** and help with customer retention activities working in close collaboration with both Sales and Customer Success Teams
- Ensure our **brand message** is strong and consistent across all channels and marketing efforts
- Prepare and manage** monthly, quarterly and annual budgets** for the Marketing department
- Analyse **consumer behaviour **and determine customer personas
- ** Identify opportunities **to reach new market segments and expand market share
- ** Collaborate** with executive-level management in the development of performance goals and long-term operational plans
- ** Build and maintain relationships** with all department heads, external partners, and vendors to make decisions regarding marketing activity and strategic goals
- ** A creative mindset** to develop compelling campaigns, innovative ideas and solutions to challenges. The ability to foster a culture of creativity within the team
- ** Willingness to constantly evolve **and a willingness to adapt to changes and embrace new technologies and methodologies
- ** Empower and develop** the staff you manage to innovate and improve while maximising their contribution by setting clear objectives, coaching, delegating, and providing appropriate feedback
- ** Manage** team holiday, sickness absence for direct reports
- ** Deliver appropriate performance reviews** and one to one reviews to effectively manage performance, ensuring they get the training and development they need and that they feel valued.

**Qualifications**:

- Proven experience as a marketing leader in the SaaS industry, with a track record of driving revenue growth (Essential)
- Proven track record in Marketing with several years of experience in progressively responsible roles (Essential)
- Deep understanding of various marketing disciplines such as digital marketing, branding, advertising, market reach, PR and customer acquisition (Essential)
- An effective leader who can inspire and guide the marketing team (required)
- Experience with brand development and management (required)
- Familiarity or experience withi