Commercial Initiatives Director

2 weeks ago


London, Greater London, United Kingdom Hyper Ar Full time
About Hyper

Hyper is an innovative, London-based startup on a mission to redefine how people experience the real world. We've built the most accurate and scalable indoor location technology, and have rolled out in IKEA stores across Europe.

We've entered a space with huge commercial demand, but previously defined by inaccurate and disappointing solutions, such as Bluetooth beacons. Using our new approach, powered by a mix between Augmented Reality sensors and WiFi, we've been able to achieve 5x more accurate location than any other solution, with unlimited scale and an amazing user experience.

This is "Indoor location that actually works".

Our Next Step

We're expanding our commercial and ops team to help us drive value to our customers through new product opportunities. We're looking for a Commercial Initiatives Director to lead our commercial approach and drive growth.

The Role

You'll be working closely with our CEO, COO, marketing lead and product teams, building upon existing commercial relationships and being the driving force behind new opportunities. Your focus will be on securing the right customers to drive our current business goals.

This is a role at an early-stage startup. It's not 0 to 1, but more 1 to 10. You should be resourceful, with strong initiative, strategic thinking and comfortable with ambiguity.

Your Responsibilities

  • Build out qualification criteria for our initial set of customers
  • Qualify each commercial opportunity, and advise the team on whether it seems relevant to pursue
  • Take customers through from initial qualification calls, through to rollout (steps in between are typically on-site demo, live pilot and procurement)
  • Build out and manage a commercial pipeline, and regularly feedback progress to our team
  • Build out a commercial roadmap, so we understand how many customers we need to be speaking to at each stage
  • Understand customer needs and identify a broader set of commercial opportunities
  • Work with our product + marketing teams to develop new opportunities to attract customers
  • Work with our CEO and COO on long-term commercial strategy
  • Work with our product + operations teams to identify opportunities to scale our EB2B process

Your Background

You'll need to have experience:

  • working with stakeholders at large enterprises, ideally within retail.
  • with most stages of a sales cycle, from outreach through to closing a deal. Please be honest about which parts you're stronger/weaker.
  • working at an early-stage startup, or otherwise clear interest and involvement in the startup/tech space.
  • working with a technical product.

Also great to have:

  • Experience working with retail customers
  • Passionate about high-quality products and innovative technology
  • Excited by the opportunity to join an early-stage startup, and fast growth


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