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2 months ago
About The Rank Group
The Rank Group is a leading global digital gaming company, fuelled by top-tier talent and technology. Our iconic brands bring entertainment to millions of people worldwide on various devices daily.
We operate with a multi-branded strategy, offering online entertainment, bingo, and slot gaming, along with a social gaming mobile experience, using a mix of proprietary and licensed software.
With offices in the UK, Gibraltar, Mauritius, and South Africa, and part of a group with approximately 8,000 employees globally, we unite people and entertainment across diverse digital channels.
About the Role
We are seeking a passionate and talented CRM Manager to drive revenue growth for Grosvenor Venues. As our CRM Manager, you will focus on delivering exceptional and measurable customer communications that encourage action and conversion.
You will employ a well-calculated test and learn strategy across various customer marketing mediums, such as direct marketing, content personalization, and outbound communication. Your goal will be to optimize these strategies to ensure efficiency in delivering results.
Working closely with cross-functional teams (CRM, Brand & Product) to develop and execute cross-channel customer contact strategies that enhance customer experiences and drive multi-channel revenue and increase share of wallet.
Key Responsibilities
- Analyse the performance of our customer marketing activities, conducting thorough post-campaign analyses to evaluate key financial and customer behaviour indicators.
- Share insights with key stakeholders to refine our strategies continually.
- Maintain the quality and consistency of our CRM programs across the brand portfolio, overseeing contact volumes and frequencies to ensure effective communication with our customers.
Requirements
- Demonstratable experience in interpreting data (Strong Excel skills required) and turning the data into insightful campaign executions.
- Ability to identify and prioritise Stakeholders with effective communications skills to collaborate and influence, build strong relationships, and tailor communication to meet the stakeholder's needs.
- Demonstrates determination and purpose to deliver and achieve the best results for the organisation.
- Able to work to challenging targets within tight timeframes, prioritise and set clear measurable and achievable goals.
- Experience with Adobe Campaign or other large-scale ESPs delivering complex automation flows.
- Basic technical HTML or SQL knowledge.
