CRM Manager

2 days ago

Maidenhead, Windsor and Maidenhead, United Kingdom Rank Group Full time
About the Role

We are seeking a highly skilled CRM Manager to join our team at Rank Group. As a key member of our digital marketing team, you will be responsible for driving revenue growth through effective retention, upsell, and cross-sell campaigns.

Key Responsibilities
  • Develop and execute cross-channel customer contact strategies to enhance customer experiences and drive multi-channel revenue
  • Analyse the performance of customer marketing activities and conduct thorough post-campaign analyses to evaluate key financial and customer behaviour indicators
  • Maintain the quality and consistency of CRM programs across the brand portfolio, overseeing contact volumes and frequencies to ensure effective communication with customers
  • Collaborate with cross-functional teams to develop and execute cross-channel customer contact strategies
Requirements
  • Demonstratable experience in interpreting data and turning it into insightful campaign executions
  • Strong Excel skills and ability to work with large datasets
  • Ability to identify and prioritise stakeholders with effective communication skills to collaborate and influence
  • Demonstrates determination and purpose to deliver and achieve the best results for the organisation
  • Experience with Adobe Campaign or other large-scale ESPs delivering complex automation flows
  • Basic technical HTML or SQL knowledge
What We Offer

We offer a fun, exciting, and varied role with opportunities for growth and development. Our benefits include hybrid working, colleague support networks, menopause support, and weekly PepTalks. We also invest in our employees' growth through development opportunities, leadership training, and cutting-edge industry certifications.

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