CRM Manager

7 days ago

Maidenhead, Windsor and Maidenhead, United Kingdom The Rank Group Full time

About Us

The Rank Group is a leading global digital gaming company, fuelled by top-tier talent and technology. Our iconic brands bring entertainment to millions of people worldwide on various devices daily.

We operate with a multi-branded strategy, offering online entertainment, bingo, and slot gaming, along with a social gaming mobile experience, using a mix of proprietary and licensed software.

With offices in the UK, Gibraltar, Mauritius, and South Africa, and a global workforce of approximately 8,000 employees, we unite people and entertainment across diverse digital channels.

About the Role

We are seeking a passionate and talented CRM Manager for our Grosvenor Venues. As a key member of our team, you will be based out of our head office in Maidenhead and report to our Senior CRM Manager.

Your primary focus will be on driving revenue growth for Grosvenor through effective retention, upsell, and cross-sell campaigns. You will deliver exceptional and measurable customer communications that encourage action and conversion.

In a dynamic multichannel environment, you will employ a well-calculated test and learn strategy across various customer marketing mediums, such as direct marketing, content personalization, and outbound communication. Your goal will be to optimize these strategies to ensure efficiency in delivering results.

You will work closely with cross-functional teams (CRM, Brand & Product) to develop and execute cross-channel customer contact strategies that enhance customer experiences and drive multi-channel revenue and increase share of wallet.

Key Responsibilities

  • Analyse the performance of our customer marketing activities, conducting thorough post-campaign analyses to evaluate key financial and customer behaviour indicators.
  • Share insights with key stakeholders to refine our strategies continually.
  • Maintain the quality and consistency of our CRM programs across the brand portfolio, overseeing contact volumes and frequencies to ensure effective communication with our customers.

Requirements

  • Demonstratable experience in interpreting data (Strong Excel skills required) and turning the data into insightful campaign executions.
  • Able to identify and prioritise stakeholders with effective communications skills to collaborate and influence, build strong relationships, and tailor communication to meet the stakeholder's needs.
  • Demonstrates determination and purpose to deliver and achieve the best results for the organisation.
  • Able to work to challenging targets within tight timeframes, prioritise and set clear measurable and achievable goals.
  • Experience with Adobe Campaign or other large-scale ESPs delivering complex automation flows.
  • Basic technical HTML or SQL knowledge.

What We Offer

We offer a fantastic salary combined with some leading benefits. We're committed to your growth and development, providing opportunities for leadership training and cutting-edge industry certifications. Immerse yourself in new cultures and gain international exposure through our global business. Collaborate with colleagues from around the globe.

We're an inclusive employer, ensuring fair and equal access to our services. If you require a reasonable adjustment to be made, please reach out to let us know ahead of your interview.

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