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Digital Marketing Strategist
2 months ago
We are seeking an experienced Head of Online Marketing to lead our B2C marketing efforts and drive engagement in the digital sphere. As a key member of our team, you will be responsible for developing and executing innovative marketing campaigns to drive brand awareness, customer acquisition, and retention.
Key Responsibilities:- Develop and execute strategic plans for B2C marketing projects across various digital platforms.
- Manage a small online marketing team, including copywriters, content producers, and other specialists.
- Oversee the creation of high-quality visual content, including photo and video shoots, to align with brand guidelines and resonate with our target audience.
- Analyze campaign performance metrics and use insights to optimize future marketing strategies.
- Collaborate closely with cross-functional teams to ensure cohesive brand messaging and alignment of marketing initiatives.
- At least 3-5 years of experience as a Head of Online Marketing, with strong B2C e-commerce marketing knowledge.
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in e-commerce marketing, within the B2C retail/consumer goods/physical product sectors.
- Strong project management skills, with the ability to lead multiple initiatives simultaneously.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external partners.
- Proficiency in digital marketing tools and platforms, including Google Analytics, social media management tools, SEO, PPC, and email marketing software.
This is a fantastic opportunity to join a leading online retail company based in Manchester and contribute to shaping the brand's B2C presence in the digital sphere. If you have a passion for driving B2C brands and products forward in the dynamic digital marketplace, we encourage you to apply.
