Digital Conversion Strategist
4 weeks ago
Our client, The Candidate Ltd, is a rapidly growing company that is transforming the way they operate through innovative solutions. They are dedicated to enhancing their services and driving growth to connect with their target audience. They are looking for a talented Digital Conversion Strategist to join their dynamic team and contribute to their mission of improving their online presence.
Key Responsibilities:
- Develop and execute a comprehensive digital strategy that aligns with business goals.
- Optimise digital platforms, user journeys, and content to enhance customer engagement and conversion rates.
- Collaborate with design and development teams to implement changes based on data-driven insights.
- Design, implement, and analyse A/B tests and multivariate tests to determine the most effective strategies.
- Work closely with the marketing team to align digital strategies with growth efforts.
- Monitor key performance indicators (KPIs) and provide regular reports on conversion metrics, insights, and recommendations for improvement.
- Stay up-to-date with industry trends and best practices to continuously enhance digital efforts.
Requirements
- Proven experience as a Digital Conversion Strategist or in a similar role, preferably within an ecommerce environment.
- Strong analytical skills with proficiency in tools like Google Analytics, Hotjar, or similar platforms.
- Experience with A/B testing tools (e.g., Optimizely, VWO) and conversion optimisation techniques.
- Familiarity with SEO best practices and digital marketing strategies.
- Excellent communication and collaboration skills.
- Ability to work independently and manage multiple projects simultaneously.
Benefits
- Competitive salary of £45,000 - £50,000.
- Opportunity to work in a fast-paced, innovative environment.
- Professional development and growth opportunities.
- A supportive team culture focused on collaboration and success.
- Regular incentives.
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