Digital Marketing and CRM Strategist

4 weeks ago


StratforduponAvon, Warwickshire, United Kingdom Alex James Digital Full time

At Alex James Digital, we are seeking a highly organised, data-driven Digital Marketing and CRM Manager to support the business with the execution of their sales and marketing strategy.

The ideal candidate will work alongside the Sales & Marketing Lead to develop, implement, and manage digital marketing campaigns that promote the company and their services.

Key Responsibilities:

  • Expertly manage and optimise CRM activities to increase engagement and drive enquiries and conversions.
  • Continually analyse user behaviour and recommend improvements to increase response/sales.
  • Drive growth through wider digital marketing activities, including SEO, PPC, and remarketing.
  • Optimise the website and user experience to drive enquiries and conversions.
  • Oversee the management of a potential new website.
  • Manage required platform integrations and suggest others to streamline and enhance processes/sales.
  • Measure and report weekly on all digital marketing activities against set KPIs and targets.

Person Specification:

  • Results-driven with a proven career in digital marketing, including leading and managing SEO, marketing databases/CRM, and email campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  • In-depth knowledge of WordPress and website development, including optimising landing pages and user navigation.
  • Solid knowledge of website analytics tools.
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in digital marketing and measurement.

We offer an excellent package to the right candidate.



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