Digital Marketing and CRM Strategist
4 weeks ago
At Alex James Digital, we are seeking a highly organised, data-driven Digital Marketing and CRM Manager to support the business with the execution of their sales and marketing strategy.
The ideal candidate will work alongside the Sales & Marketing Lead to develop, implement, and manage digital marketing campaigns that promote the company and their services.
Key Responsibilities:
- Expertly manage and optimise CRM activities to increase engagement and drive enquiries and conversions.
- Continually analyse user behaviour and recommend improvements to increase response/sales.
- Drive growth through wider digital marketing activities, including SEO, PPC, and remarketing.
- Optimise the website and user experience to drive enquiries and conversions.
- Oversee the management of a potential new website.
- Manage required platform integrations and suggest others to streamline and enhance processes/sales.
- Measure and report weekly on all digital marketing activities against set KPIs and targets.
Person Specification:
- Results-driven with a proven career in digital marketing, including leading and managing SEO, marketing databases/CRM, and email campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- In-depth knowledge of WordPress and website development, including optimising landing pages and user navigation.
- Solid knowledge of website analytics tools.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in digital marketing and measurement.
We offer an excellent package to the right candidate.
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