Lead SEO Strategist

3 weeks ago

Newcastle upon Tyne, Newcastle upon Tyne, United Kingdom Visualsoft Ltd Full time

Visualsoft is seeking a seasoned SEO professional to join as a Senior SEO Account Director.

This role offers a hybrid work model across our offices in Stockton, Newcastle, or Manchester City Centre.

As the Senior SEO Account Director, you'll be responsible for the success and delivery of Visualsoft's SEO service. Your responsibilities extend beyond the SEO team, encompassing strategic thinking, development of your portfolio of SEO clients, integration with other marketing channels, and identifying growth opportunities for your accounts and new business ventures.

You will not only manage a portfolio of SEO clients and serve as the primary point of contact but also collaborate closely with the Head of SEO to achieve team and company objectives. Building strong relationships and prioritizing client satisfaction are paramount as your goal is to maximize returns for your portfolio while ensuring the SEO product/service remains innovative, efficient, and delivered to the highest standard.

Your passion for SEO and organic marketing will drive you to support teams and individuals, empowering them to reach their full potential.

  • Overall responsibility for client portfolio SEO relationships, measured by NPS & CSAT.
  • Maintain the highest standards of SEO implementation and execution.
  • Coach, mentor, and train other Visualsoft staff members to produce exceptional SEO work for clients.
  • Continuously strive to improve and maintain processes and procedure documents.
  • Handle and prepare sales documentation and sales pitches outside of your portfolio.
  • Lead, speak, and engage at both internal & external events and conferences.
  • Maintain expert knowledge at the forefront of SEO & wider Digital marketing, ensuring your strategic thinking aligns with emerging technologies and trends.

Requirements

This role demands exceptional communication and client relationship/management skills, coupled with expertise in the SEO industry.

The ability to lead clients and collaborate with high-performing teams, influencing both clients and internal stakeholders, is essential. You will leverage technology and industry-leading practices.

  • Extensive proven experience on either agency or client-side specializing in SEO.
  • Extensive experience in SEO management.
  • Proven expertise in external SEO platforms and tools, analytics, forecasting, and measurement.
  • Experience in building and executing SEO strategies, whether in-house or for clients.
  • Working to tight deadlines as a team and as an individual.
  • Client-facing experience at a senior level.
  • Client meeting experience and proven strategy presentation skills.
  • Experience in e-commerce.
  • Experience delivering results in collaboration with other digital channels (PPC).

Desirable

  • Ability to utilize APIs, especially with Google Big Query.
  • Advanced GA4 user with experience regarding tracking (common issues & troubleshooting).
  • CRO / UX
  • Google Data Studio
  • SEO tools like SEMrush or Ahrefs

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