European Commercial Director

2 weeks ago

Kings Hill, Kent, United Kingdom Westfalia Fruit Full time
European Commercial Manager

Westfalia Fruit is a leading multinational supplier of fresh fruit and related value-added products to global markets. Our vertically-integrated supply chain enables us to grow, source, ripen, pack, process, and market quality avocados and fresh produce 365 days a year across the globe.

We are recognised as the leading #avoexperts and considered the supplier of choice to both retail and wholesale customers, whom we serve from sales offices in the UK, Europe, North America, Latin America, and Southern Africa.

Job Summary

We are seeking a European Commercial Manager to join our team in Europe. As a key member of our European growth strategy, you will lead the development and execution of a comprehensive 5-Year Sales Plan, alongside Annual Operating Plans, ensuring seamless alignment with our Commercial Directors across various markets.

Key Responsibilities
  • Develop and execute the European sales strategy, aligning with business objectives.
  • Translate strategic goals into actionable plans for key markets.
  • Identify and capture sales opportunities across key channels.
  • Monitor and adjust sales targets to meet growth plans.
  • Lead market intelligence efforts and gather competitor analysis.
  • Utilise data to optimise pricing, trade spending, and promotions.
  • Drive category management initiatives aligned with customer objectives.
  • Deliver category management insights to customers.
  • Develop and implement shopper marketing strategies.
  • Oversee the innovation pipeline and ensure successful product launches.
  • Lead and develop the Strategy & Development team.
  • Provide strategic advice to the President of Europe.
  • Foster a culture of accountability, teamwork, and continuous improvement.
Requirements
  • Extensive experience in sales strategy development and execution, particularly in customer strategies, category management, and business analytics.
  • Proven experience working with retailers, ideally on a Pan-European basis.
  • Strong understanding of the sales and change management process within large organisations.
  • Proven ability to lead strategic discussions with senior internal stakeholders and external partners.
  • Strong analytical competencies to support financial inputs and business case development.
  • Excellent leadership and people management skills, with a track record of developing sales teams.
  • Proficiency in insights-driven decision-making and using shopper insights to drive sales.
  • Bachelor's degree in business, sales, marketing, or related field; advanced degree preferred.
  • Fluency in English and at least one other European language is desirable.
Benefits
  • Competitive salary.
  • Discretionary company bonus.
  • 25 days holiday, plus bank holidays.
  • State of the art office with fresh fruit, bean-to-cup coffee, freshly squeezed orange juice, and avocado ice-cream.
  • Free on-site parking.
  • Company pension scheme with life insurance cover.
  • Employee Assistance Plan with Medicash.
  • Christmas hampers and a Christmas party.
  • Sausage roll Thursday and pizza lunch days.

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