Category Manager

4 days ago

Kings Hill, Kent, United Kingdom Westfalia Fruit Full time
Category Manager - Avocado and Value-Added Products

Westfalia Fruit is a leading multinational supplier of fresh fruit and related value-added products to global markets. We are seeking a skilled Category Manager to join our team in Europe on a permanent basis.

Key Responsibilities:
  • Develop and lead the category vision for the avocado and value-added product lines across key European growth markets.
  • Lead the development of the short and long-term category agenda in alignment with Westfalia's growth plans, ensuring its execution with customers.
  • Translate category insights into actionable recommendations for customers, helping drive category growth through assortment optimisation, shelving strategies, and promotional effectiveness.
  • Present category strategies and business reviews to customers, demonstrating growth possibilities for both the category and Westfalia products.
  • Work closely with internal teams to ensure the alignment of category initiatives with overall business objectives.
  • Lead the category development agenda for innovation projects, working with cross-functional teams to introduce new products and improve category offerings.
  • Set the agenda for category growth, ensuring the flawless execution of category projects in collaboration with sales and commercial teams.
  • Develop customer-specific planograms and assortment strategies, working closely with space management teams.
Requirements:
  • A strong background in category management or a related function.
  • Prior experience of working within the fresh produce industry, responsible for fruit or vegetables, or dry grocery items.
  • Proficiency in English and at least one other European language (Dutch, French, or German), with a willingness to achieve proficiency in the other languages.
  • Strong analytical and strategic thinking skills, with an in-depth understanding of shopper insights, customer knowledge, and category drivers.
  • Proven leadership abilities, with experience managing multi-functional projects and influencing stakeholders at various levels of the organization.
  • Excellent communication and presentation skills, with strong customer-facing experience.
  • Expertise in using MS Office, Nielsen, and customer portals for data analysis and insight generation.
Desirable:
  • Bachelor's degree in applied economics, Marketing, or related fields; advanced degree preferred.
  • Experience working across multiple European markets, understanding regional market dynamics.
  • Prior industry experience within the fresh fruit and vegetable sector.
  • Strong stakeholder management skills, with experience engaging with senior management in both internal and customer-facing capacities.
  • Ability to manage large-scale, multi-disciplinary projects, demonstrating creativity and flexibility in problem-solving.

We offer a competitive compensation and benefits package that will vary by location. Full details will be shared as part of the interview process.

We are an equal opportunity employer. All applicants will be considered for employment without attention to age, ethnicity, religion, sex, sexual orientation, gender identity, family or parental status, national origin, or veteran, neurodiversity or disability status.

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