European Category Manager

2 weeks ago

Kings Hill, Kent, United Kingdom Westfalia Fruit Full time
European Category Manager

Westfalia Fruit is a leading multinational supplier of fresh fruit and related value-added products to global markets. We're seeking a European Category Manager to drive category growth and enhance performance across key European growth markets.

Key Responsibilities
  • Develop and lead the category vision for the avocado and value-added product lines across key European growth markets.
  • Lead the development of the short and long-term category agenda in alignment with Westfalia's growth plans, ensuring its execution with customers.
  • Translate category insights into actionable recommendations for customers, helping drive category growth through assortment optimisation, shelving strategies, and promotional effectiveness.
  • Present category strategies and business reviews to customers, demonstrating growth possibilities for both the category and Westfalia products.
  • Work closely with internal teams to ensure the alignment of category initiatives with overall business objectives.
  • Lead the category development agenda for innovation projects, working with cross-functional teams to introduce new products and improve category offerings.
  • Set the agenda for category growth, ensuring the flawless execution of category projects in collaboration with sales and commercial teams.
  • Develop customer-specific planograms and assortment strategies, working closely with space management teams.
Requirements
  • A strong background in category management or a related function.
  • Prior experience of working within the fresh produce industry, responsible for fruit or vegetables, or dry grocery items.
  • Proficiency in English and at least one other European language (Dutch, French, or German), with a willingness to achieve proficiency in the other languages.
  • Strong analytical and strategic thinking skills, with an in-depth understanding of shopper insights, customer knowledge, and category drivers.
  • Proven leadership abilities, with experience managing multi-functional projects and influencing stakeholders at various levels of the organization.
  • Excellent communication and presentation skills, with strong customer-facing experience.
  • Expertise in using MS Office, Nielsen, and customer portals for data analysis and insight generation.
Benefits
  • Competitive salary.
  • Discretionary company bonus.
  • 25 days holiday, plus bank holidays.
  • State of the art office with fresh fruit, bean-to-cup coffee, freshly squeezed orange juice & avocado ice-cream.
  • Free on-site parking.
  • Company pension scheme with life insurance cover.
  • Employee Assistance Plan with Medicash.
  • Christmas hampers & a Christmas party.
  • Sausage roll Thursday & pizza lunch days.

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