Head of Brand Messaging

6 days ago

London, Greater London, United Kingdom The Advocate Group Full time £110,000
Job Description

Role: Global Head of Communications

Location: London (Hybrid)

Salary: £110,000 + Car Allowance + Bonus + Benefits

The Advocate Group is seeking a highly skilled Global Head of Communications to lead the development of breakthrough campaigns and drive brand growth. As a key member of the leadership team, you will oversee all aspects of the brand's communication agenda globally.

Key Responsibilities:

  • Determine the vision for the brand's overall communication strategy and agenda in collaboration with the Global Brand Managing Director and in line with the group's way of Building Brands.
  • Work closely with the CMI and Innovation team to integrate data-driven insights into communication strategies & campaigns.
  • Oversee all aspects of global advertising, from ideation to launch in market, to create seamless integrated omnichannel campaigns that generate brand desire, bring the positioning to life, and are grounded in consumer insight.
  • Collaborate with the Luxury PR and Partnership team to translate the global strategy into fully integrated, effective, and compelling campaigns & activations that reinforce the brand's luxury credentials.
  • Ensure consistent and cohesive brand messaging across all communication channels and regions.
  • Act as the brand guardian for all communication initiatives across markets by ensuring guidelines, key messaging frameworks, and brand voice are correctly executed locally.
  • Adopt and promote the group's way of Building Brands, ensuring its consistent application across all brand communication campaigns & initiatives.
  • Work with key stakeholders across global marketing functions and local marketing teams to develop and implement best-in-class communication programmes with supporting distinctive brand assets, toolkits, and guidelines that drive consumer desire and long-term equity growth.
  • Collaborate with the Innovation, Gifting & Brand Experience teams to develop the communication strategy and plans for new product launches, gifting campaigns, and other brand initiatives.
  • Set the vision for the brand's digital strategy and agenda to create a seamless omnichannel user journey based on data-driven insights & learnings.
  • Define the vision for the brand's global PR & Partnership strategy.
  • Oversee budget management across all communication campaigns and ensure A&P is effectively allocated to support the communication agenda in priority markets.

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