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Head of Marketing and Brand Development

2 months ago

London, Greater London, United Kingdom Cryptopay Ltd. Full time
About the Role

Cryptopay Ltd. is seeking a highly experienced and strategic Head of Marketing and Brand Development to lead our marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing a comprehensive marketing strategy that enhances our brand recognition, drives leads, and supports our business objectives.

Key Responsibilities
  • Marketing Strategy Development
    • Conduct market research and analysis to understand industry trends, customer needs, and competitive landscape.
    • Define clear marketing objectives and KPIs aligned with business goals.
    • Develop marketing plans, including segmentation, targeting, positioning, and messaging strategies.
    • Collaborate with cross-functional teams to ensure integration of marketing efforts with product development, sales, and customer service initiatives.
  • Value Proposition Management
    • Identify and articulate unique value propositions for each product and service offered by Cryptopay Ltd.
    • Develop compelling messaging and positioning strategies to communicate the value proposition effectively to target audiences.
    • Ensure consistency in messaging across all marketing channels and customer touchpoints.
    • Continuously refine and enhance value propositions based on customer feedback, market trends, and competitive analysis.
  • Brand Building and Communication
    • Define the brand identity, values, and voice to differentiate Cryptopay Ltd. in the market.
    • Develop and execute brand-building initiatives, including advertising campaigns, content marketing, events, and sponsorships.
    • Establish brand guidelines and ensure adherence across all marketing materials and communication channels.
    • Monitor brand perception and sentiment, and proactively address any issues or opportunities for improvement.
  • Competitive Landscape Analysis
    • Monitor competitors' marketing strategies, product offerings, pricing, and messaging.
    • Conduct regular SWOT analysis to identify Cryptopay Ltd.'s strengths, weaknesses, opportunities, and threats in comparison to competitors.
  • Marketing Channel Performance Management
    • Monitor the performance of marketing channels (e.g., social media, email, paid advertising) against predefined KPIs and benchmarks.
    • Analyze channel-specific metrics such as reach, engagement, conversion rates, and ROI to optimize marketing spend and tactics.
  • Marketing Funnel Management
    • Map out the customer journey from awareness to conversion and beyond, identifying key touchpoints and conversion opportunities.
    • Optimize the marketing funnel by implementing tactics to attract, engage, and nurture leads at each stage.
    • Implement marketing automation tools and workflows to streamline lead management and improve conversion rates.
    • Analyze funnel performance metrics and identify areas for improvement to increase overall marketing effectiveness.
  • Oversight of Marketing Lead Qualification Process
    • Define criteria and processes for qualifying marketing leads before passing them to the sales team.
    • Collaborate with the sales team to establish lead scoring models and ensure alignment on lead qualification criteria.
    • Monitor and analyze lead quality and conversion rates to optimize lead qualification processes and improve sales outcomes.
    • Implement lead nurturing strategies to engage leads until they are ready for sales engagement.