Senior Conversion Rate Optimisation Specialist

1 month ago

Farringdon, Greater London, United Kingdom Conversion Full time
About Conversion

Conversion is a pioneering agency at the forefront of conversion rate optimisation (CRO) and testing. We empower our clients to make data-driven decisions, driving business growth through experimentation and innovation.

We believe that testing is not just about changing button colours, but about creating a testing framework that allows our clients to take calculated risks. Our approach enables us to test not only websites and apps but also pricing, product, and strategy, delivering definitive ROI for our clients.

Our team comprises specialists and generalists with expertise spanning copywriting, behavioural psychology, user research, analytics, UX design, frontend development, and project management.

We've delivered exceptional results for clients ranging from small businesses to large enterprises like Citrix, The Guardian, and Facebook.

We're committed to helping our clients achieve their goals through testing and experimentation, and we're investing in our growth to make this vision a reality.

About the Role

We're seeking a seasoned conversion leader to lead the experimentation strategy across 3-5 exciting enterprise and/or advanced client accounts.

You'll work closely with our team to develop and deliver a strategy for clients, spanning insight, test ideation, test completion, and analysis. Supported by a Project Manager, Associate Consultant, and delivery team, you'll drive results for your clients.

This is a unique opportunity for a proven conversion expert to help drive our agency's growth and establish us as a leader in the market for experimentation.

Key Responsibilities
  • Leadership: Live and uphold our values, encouraging our people to develop and grow.
  • Client Leadership: Senior point of contact for 3-5 advanced or enterprise-level clients, leading on strategy and helping clients mature their testing programmes.
  • Testing Strategy: Set the agenda for our clients, managing a testing roadmap to deliver long-term results and maturation of client testing capabilities.
    • Identify problems with client website conversion rates through quant and qual research.
    • Create test concepts to address issues identified in research, using conversion expertise to create effective solutions.
    • Analyse and evaluate experiments, reporting on results and devising iterations on concepts to drive the testing strategy.
    • Prioritise insights and testing strategy to help clients achieve their goals and deliver ROI.
  • Advanced Experimentation: Work with our Director of Product & Strategy to develop our approach to experimentation, exploring new opportunities to put testing at the heart of businesses.
  • Results: Accountability for success for your clients, measured via average win rate and NPS.
  • Support and Mentorship: Work closely with our trainee and associate consultants, shadowing and supporting them on client accounts. Act as a support consultant for Associate Consultants taking on their first client accounts.
  • Collaboration: Foster a culture of collaboration, sharing strategy internally with the delivery team, before with clients, and providing feedback to peers.
  • Sales & Marketing: Work with Sales and Marketing to support new business meetings and join pitch teams when required.
Secondary Responsibilities
  • Thought Leadership (Internal): Work with our Head of Experimentation to inspire and motivate the consultancy team, sharing knowledge and assisting with training.
  • Thought Leadership (External): Work with our Head of Experimentation and New Business and Marketing Director to establish Conversion.com as a leader in the market for experimentation.
  • Delivery of our In-House Consultant Training Programme: Responsible for delivering key sections of our in-house training programme for Trainee Consultants, consisting of training sessions on key topics, reviewing and giving feedback on tasks and projects, and assessing performance against key metrics.
  • Sales & Marketing: Work with Sales and Marketing to develop content for marketing efforts and deliver quant and qual research for new business opportunities.

We're looking for a talented individual who shares our passion for experimentation and conversion rate optimisation. If you're a seasoned conversion leader with a proven track record of delivering results, we'd love to hear from you.

Requirements

Behaviours
  • Problem solver.
  • Collaborative.
  • Positive.
  • Humble.
  • Data-driven.
  • High emotional intelligence.
  • Proven experience with leading strategy for advanced testing organisations.
  • Client-centric with experience working in 'enterprise' environments.
  • Actively seeks out opportunities to improve and keeps up with market trends.
  • Connection with our values: Evidence over opinion, With passion, Continuous growth, Better together.

Benefits

We offer a range of benefits to support your career growth and well-being, including:

  • Fully flexible working - work from home or from our office.
  • Flexi Friday - We believe in giving employees the freedom of how to best use their time.
  • 25 days' holiday each year.
  • Continuous personal development plans for all.
  • Company contributory pension scheme.
  • Private healthcare (AXA PPP).
  • £750 annual flexible benefits package (which can be used for buying holiday, gym membership, charitable giving, and more).
  • Annual travel card loan if required.
  • Special gifts on Conversaries (the anniversary of the date you joined Conversion).
  • Weekly shopping order to the office for those who like to go in

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