Product Marketing Associate

3 weeks ago

London, Greater London, United Kingdom Smarsh Full time
Overview
We are seeking a detail-oriented and driven Product Marketing Associate with a solid background in formulating and executing strategic marketing initiatives aimed at enhancing product visibility and driving sales growth. This role encompasses conducting market analysis, pinpointing target demographics, crafting marketing campaigns, overseeing advertising strategies, and generating, managing, and disseminating content. The ideal candidate will possess experience in managing the comprehensive process of content development for various platforms including websites, blogs, datasheets, newsletters, and technical documentation, as well as producing case studies.

Key Responsibilities
  • Develop engaging content to attract and generate leads for product and partner sales.
  • Enhance our owned media channels, including social media and the corporate website.
  • Evaluate and refine lead generation strategies through various campaigns and channels, such as the product portal, paid media, search engine optimization, and email marketing.
  • Coordinate marketing efforts, integrations, and collaborative tasks with other marketing divisions.
  • Work alongside marketing teams to identify opportunities for enhancement and offer actionable insights for optimizing sales campaigns effectively.
  • Create and maintain reports, dashboards, and visual representations to convey key performance indicators (KPIs) to cross-functional teams.
  • Conduct competitive market analysis and define target audiences.

Qualifications
  • Minimum of 3 years of experience in Product Marketing or a related marketing field within a B2B SaaS technology environment.
  • Bachelor's degree in a relevant discipline or equivalent professional experience.
  • Exceptional written and verbal communication skills, including proficiency in copywriting for both client-facing and internal communications.
  • Hands-on experience in crafting compelling messaging and marketing strategies tailored to various segments and personas.
  • A continuous learner who can swiftly adapt to new markets and industries, developing positioning and messaging solutions that resonate with key personas.
  • Proficient in Microsoft Office and marketing tools.
  • Experience in reporting marketing metrics.
  • Strong organizational and prioritization capabilities.
  • Able to manage multiple tasks accurately and efficiently.
  • Familiarity with Compliance, RegTech, FinTech, or CyberSecurity sectors is advantageous.

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