CRM and Marketing Systems Manager
7 days ago
About the Role:
We are seeking an experienced CRM Manager and Marketing Analyst to join our team at Applause IT. As a specialist charity organisation, we are looking for a professional who can help us optimise our CRM systems and grow our fundraising efforts.
Key Responsibilities:
- Lead the Strategy for CRM Systems: Develop and implement a comprehensive strategy for our CRM systems to drive income generation through data analysis and system optimisation.
- Manage CRM Databases: Ensure compliance with data protection regulations (GDPR) and maintain high standards of data integrity across our CRM databases.
- Collaborate with Cross-Functional Teams: Work closely with income generation, finance, and IT teams to support fundraising activities and ensure seamless integration of CRM systems.
- Oversee Marketing Campaign Support: Provide data segmentation for direct marketing, telemarketing, and major mailings, ensuring effective use of CRM data to drive fundraising efforts.
- Train and Support CRM Users: Deliver training and support to all CRM system users, empowering them to effectively use data for income generation.
Key Skills and Experience:
- Proven Experience in CRM Management: Demonstrate a strong understanding of data analysis, segmentation, and compliance with GDPR in managing CRM systems.
- Excellent Communication Skills: Possess excellent communication skills to train and support cross-functional teams.
- Experience in Data-Driven Marketing: Showcase experience in managing data-driven marketing campaigns and optimising supporter journeys.
- Strong Organisational Skills: Demonstrate strong organisational skills and the ability to handle multiple tasks with attention to detail.
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