CRM and Marketing Systems Manager

7 days ago


Shrewsbury, Shropshire, United Kingdom Applause IT Full time

About the Role:

We are seeking an experienced CRM Manager and Marketing Analyst to join our team at Applause IT. As a specialist charity organisation, we are looking for a professional who can help us optimise our CRM systems and grow our fundraising efforts.

Key Responsibilities:

  • Lead the Strategy for CRM Systems: Develop and implement a comprehensive strategy for our CRM systems to drive income generation through data analysis and system optimisation.
  • Manage CRM Databases: Ensure compliance with data protection regulations (GDPR) and maintain high standards of data integrity across our CRM databases.
  • Collaborate with Cross-Functional Teams: Work closely with income generation, finance, and IT teams to support fundraising activities and ensure seamless integration of CRM systems.
  • Oversee Marketing Campaign Support: Provide data segmentation for direct marketing, telemarketing, and major mailings, ensuring effective use of CRM data to drive fundraising efforts.
  • Train and Support CRM Users: Deliver training and support to all CRM system users, empowering them to effectively use data for income generation.

Key Skills and Experience:

  • Proven Experience in CRM Management: Demonstrate a strong understanding of data analysis, segmentation, and compliance with GDPR in managing CRM systems.
  • Excellent Communication Skills: Possess excellent communication skills to train and support cross-functional teams.
  • Experience in Data-Driven Marketing: Showcase experience in managing data-driven marketing campaigns and optimising supporter journeys.
  • Strong Organisational Skills: Demonstrate strong organisational skills and the ability to handle multiple tasks with attention to detail.


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