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Digital Marketing Coordinator

2 months ago


Shrewsbury, Shropshire, United Kingdom Hays Specialist Recruitment Limited Full time
About the Role

Hays Specialist Recruitment Limited is seeking a highly skilled Digital Marketing Administrator to join our team. As a Digital Marketing Administrator, you will be responsible for planning, implementing, and managing online marketing campaigns that promote our company's products, services, and brand.

Key Responsibilities
  • Develop and Implement Digital Marketing Strategies
    • Plan and execute digital marketing campaigns across multiple platforms, including social media, email marketing, SEO, and PPC campaigns.
    • Develop and implement effective digital marketing strategies to enhance customer engagement, increase web traffic, and achieve business objectives.
  • Content Creation and Management
    • Work with the Marketing Communications Manager to create engaging and high-quality content for various digital channels, including blog posts, social media updates, and email newsletters.
    • Optimize website content and structure for search engines to improve organic search rankings and drive traffic.
  • Social Media Management
    • Manage and grow our social media presence across platforms.
    • Monitor and analyze social media performance using tools such as Google Analytics and provide regular reports with actionable insights.
  • Performance Analysis and Reporting
    • Monitor and analyze digital marketing performance using tools such as Google Analytics.
    • Provide regular reports with actionable insights to inform marketing strategies.
Requirements
  • Education and Qualifications
    • Degree and professional qualification in Marketing or Digital Marketing desirable.
  • Experience and Skills
    • Experience of Salesforce CRM and Account Engagement Software desirable.
    • Experience of Google Adwords, Google Analytics required.
    • Experience and understanding of the measurement and review of product category profitability and performance.
    • Experience and understanding of implementing digital marketing campaigns and the review and measure of campaign success.
    • Experience working with Adobe Creative Suite or Canva desirable.