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Data-Driven Marketing and CRM Expert

2 months ago

Shrewsbury, Shropshire, United Kingdom Applause IT Full time

Job Title: CRM Manager and Marketing Analyst

Job Summary:

Applause IT is seeking an experienced CRM Manager and Marketing Analyst to join our team. As a key member of our organization, you will be responsible for optimizing our CRM systems and driving income generation through data analysis and system optimization.

Key Responsibilities:

  • Lead CRM Strategy: Develop and implement a comprehensive CRM strategy to drive income generation and improve supporter journeys.
  • Manage CRM Databases: Ensure compliance with data protection regulations and maintain high standards of data integrity.
  • Collaborate with Teams: Work closely with income generation, finance, and IT teams to support fundraising activities and optimize CRM systems.
  • Oversee Marketing Campaigns: Provide data segmentation support for direct marketing, telemarketing, and major mailings.
  • Train and Support: Provide training and support to CRM system users to ensure effective use of data for income generation.

Key Skills and Experience:

  • CRM Experience: Proven experience in managing CRM systems, with a strong understanding of data analysis, segmentation, and compliance with GDPR.
  • Communication Skills: Excellent communication skills with the ability to train and support cross-functional teams.
  • Data-Driven Marketing: Experience in managing data-driven marketing campaigns and optimizing supporter journeys.
  • Organizational Skills: Strong organizational skills and the ability to handle multiple tasks with attention to detail.