Marketing Director

1 week ago


Gerrards Cross, Buckinghamshire, United Kingdom ROAM FOODS Full time
About Roam Foods

We're a rapidly growing, VC-backed real food nutrition brand that's revolutionizing the way people think about healthy snacking. Our mission is to make all-natural, high-protein snacks from pasture-raised meats that are free from artificial preservatives, accessible to everyone.

Job Title: Creative Marketing Lead

We're seeking a highly motivated and entrepreneurial Creative Marketing Lead to join our team and help us build a globally recognized health brand. As a key member of our marketing team, you'll be responsible for developing, sourcing, and producing high-quality digital content that showcases our brand's unique value proposition and resonates with our target audience.

Key Responsibilities:
  • Develop and implement a comprehensive content strategy that addresses audience pain points and desires, while highlighting our product's USPs and use cases.
  • Work closely with our partner agency to brainstorm and provide a steady pipeline of branded content, including photo and video shoots, user-generated content, ambassador programs, influencer partnerships, and brand activations.
  • Collaborate with our Head of Growth and video editors to scale ad campaigns with diverse content that speaks to our audience's wants, desires, and FAQs.
  • Identify areas where different content types can be used to improve customer experience, address customer queries, and drive conversions and optimization.
  • Organize photo and video shoot campaigns, create ambassador and affiliate briefs, and ensure brand alignment and consistency across all channels and platforms.
  • Brainstorm creative campaigns for an omni-channel approach and content approval from external agencies.
Requirements:
  • An entrepreneurial mindset and the ability to identify and bring new solutions, systems, and initiatives to the table that can help scale, reduce costs, improve efficiencies, or speed up timelines related to content creation.
  • A passion for fitness, nutrition, and premium health brands.
  • Excellent communication and project management skills, with the ability to work independently and as part of a team.
  • Experience with content creation, marketing, and branding, preferably in the health and wellness industry.
What We Offer:
  • A competitive salary and benefits package.
  • A hybrid working arrangement, with 2 office days and 3 days of remote work.
  • The opportunity to learn and grow with a rapidly expanding company, with a focus on professional and personal development.
  • A dynamic and supportive team environment, with opportunities to expand the role and build a team.


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