Integrated Marketing Manager

3 weeks ago


Yorkshire and The Humber, United Kingdom Interaction - Leeds Full time
Position Overview

Integrated Marketing Manager

Location: Leeds

Salary: £30,000 - £40,000 PA plus bonus

Our client, a prominent and established retailer in Yorkshire, is currently seeking an Integrated Marketing Manager to join their team.

In the role of Integrated Marketing Manager, you will be tasked with crafting and executing holistic marketing strategies aimed at boosting sales, elevating brand visibility, and enhancing customer interaction across various platforms, including physical stores, the company website, and third-party marketplaces.

Key Responsibilities:

  • Design and implement integrated marketing campaigns to showcase products, special offers, and events across both digital and traditional channels.
  • Oversee the digital footprint of the business, which includes managing website content, social media platforms, email outreach, and online advertising efforts.
  • Collaborate with store management to increase customer traffic and sales through impactful in-store promotions and events.
  • Evaluate customer insights and market dynamics to uncover growth opportunities and areas for enhancement.
  • Work in partnership with external agencies and brand partners to roll out marketing initiatives and campaigns.
  • Track and analyze the effectiveness of marketing campaigns, leveraging data-driven insights for strategic decision-making.
  • Ensure uniformity in branding and compliance with brand standards across all marketing channels.
  • Stay informed about industry developments and best practices in integrated marketing, providing recommendations for ongoing improvement.
  • Coordinate with various departments, such as sales and customer service, to maintain consistency in messaging and customer experience.
  • Effectively manage marketing budgets to maximize return on investment for all marketing endeavors.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
  • Demonstrated experience in integrated marketing, ideally within the retail sector.
  • Strong grasp of digital marketing avenues, including social media, email marketing, SEO, and SEM.
  • Exceptional analytical capabilities to interpret data and trends for actionable insights.
  • Innovative thinker with a proven track record of developing creative marketing strategies and campaigns.
  • Strong project management abilities, capable of juggling multiple projects and meeting deadlines.
  • Excellent communication and interpersonal skills, fostering effective collaboration with cross-functional teams.
  • Proficiency in marketing analytics tools and platforms.
  • Awareness of retail industry trends and consumer behavior.

Join a dynamic team dedicated to delivering outstanding customer experiences through innovative integrated marketing strategies. If you are enthusiastic about marketing and excel in a fast-paced retail environment, we encourage you to consider this opportunity.



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