Head of Corporate Marketing Strategy
4 weeks ago
Overview
Company Name: Werfen
Werfen stands as a prominent entity in the realm of specialized diagnostics, emphasizing critical areas such as Hemostasis, Acute Care Diagnostics, and Transfusion. With operations spanning over 30 countries, our commitment lies in delivering innovative solutions that enhance patient care for healthcare professionals.
Position: Senior Manager, Corporate
Key Responsibilities:
- Engage with Corporate and Strategic Accounts to craft customized marketing initiatives for pivotal clients.
- Execute focused omnichannel marketing strategies, encompassing educational outreach and industry gatherings.
- Collaborate across departments to ensure marketing strategies align with broader business goals.
- Emphasize value-driven solutions that extend beyond mere products to fortify customer relationships.
- Monitor and refine the effectiveness of tailored marketing initiatives.
- Assist in business evaluations, presentations, and client interactions.
- Perform additional tasks as required.
Qualifications:
- Bachelor's degree in Business Management or Marketing.
- A minimum of 8 years of experience within the healthcare sector.
- At least 3-5 years in a marketing role focused on Corporate Accounts.
Skills & Competencies:
- Self-driven with the ability to operate autonomously.
- Strong focus on customer engagement and effective communication.
- Detail-oriented with exceptional organizational skills.
- Proficient in collaborating with various functions across the organization.
Travel Requirements:
Willingness to travel up to 25% of the time.
Werfen is an Equal Opportunity employer dedicated to fostering diversity within the workplace. Discrimination of any kind is strictly prohibited.
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