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Head of Off-Page SEO Strategy
2 months ago
We are seeking a highly skilled and experienced professional to lead our off-page SEO efforts as the Head of Off-Page SEO Strategy. This is a key role within our digital marketing team, responsible for developing and executing a comprehensive off-page SEO strategy to drive organic traffic and improve search engine rankings for our clients.
Key Responsibilities- Strategy and Planning: Develop and implement an off-page SEO strategy that aligns with the overall client goals, conducting competitor analysis to understand their off-page SEO tactics and identifying opportunities.
- Link Building: Oversee link-building campaigns and off-page strategies to acquire high-quality backlinks from relevant and authoritative websites, analyzing the backlink profile of the website and identifying areas for improvement.
- Brand Building and Outreach: Ensure the effective management and development of relationships with journalists, bloggers, and influencers in the target industry, developing and overseeing outreach campaigns to secure mentions and backlinks on relevant websites.
- Analysis and Reporting: Track the performance of off-page SEO campaigns using analytics tools to measure their impact on website traffic, rankings, and conversions, generating reports for stakeholders to showcase the effectiveness of off-page SEO efforts.
- Team Management: Lead, coach, and manage a team of off-page SEO specialists, delegating tasks and providing guidance, training and mentoring team members on the latest off-page SEO techniques and best practices.
- Proven track record in developing and executing successful off-page SEO campaigns.
- Strong understanding of link-building strategies and tactics.
- Excellent communication and interpersonal skills.
- Ability to manage and prioritize multiple projects simultaneously.
- Strong analytical and problem-solving skills.
- Experience with SEO tools and analytics platforms.
- Proven leadership and team management skills.
- An entrepreneurial, growth-driven mindset.
As a member of our team, you will have the opportunity to work with a dynamic and forward-thinking company that values transparency, collaboration, and curiosity. We offer a range of benefits, including:
- A competitive salary and benefits package.
- Ongoing training and development opportunities.
- A collaborative and supportive work environment.
- The opportunity to work on a wide range of exciting projects.
If you are a motivated and experienced professional looking for a new challenge, please submit your application, including your resume and a cover letter, to us. We look forward to hearing from you.
