Digital Marketing Director

3 weeks ago

Bedford, Bedford, United Kingdom Wells & Co & Brewpoint Full time
Join Our Team as a Digital Marketing Manager

We are seeking a highly skilled and passionate Digital Marketing Manager to drive our online presence and engagement. As a key member of our Retail Marketing Team, you will be responsible for leading our digital marketing strategy, managing online content, analyzing digital marketing reports, and making recommendations to best target our customers.

Key Responsibilities:

  • Develop and execute a comprehensive digital marketing strategy across all digital channels, including email marketing, social media, and website optimization.
  • Manage and improve the usability, design, and content of our current websites, while supporting the Digital Marketing Executive in influencing SEO strategy and optimization.
  • Activate tactical digital advertising campaigns in line with key priorities using Meta and Google Advertising, as well as other digital tools.
  • Provide weekly and monthly updates and reports, focusing on key KPIs and conversion.
  • Manage our CRM strategy through the execution of email marketing plans and the development of the system in line with campaigns and trading styles objectives.
  • Share knowledge with our Pub Partners to improve their digital performance.
  • Develop our social media strategy by providing social media guidance and training for the pubs, including best practice, executing centralized campaign posts, and ensuring site-level marketing tools are used to drive engagement.
  • Work with Sales & Revenue and Guest Experience Manager to develop Hotel Revenue Strategy to drive occupancy and RevPAR.
  • Work with Content Creator to create digital assets to share with teams across our platforms and drive our digital awareness.
  • Research, develop, and launch a new Loyalty Platform within our business.
  • Research and manage digital advertisement opportunities and explore opportunities to further promote our pubs.
  • Stay up-to-date with the latest thinking and technologies surrounding digital marketing, to maintain an expert level of understanding and identify trends.

What You Will Bring:

  • A proven digital marketing enthusiast with a passion for hospitality.
  • Extensive knowledge of social media platforms, Google Ads, and Facebook advertising.
  • Knowledge of SEO, SEM, PPC, and Google Analytics.
  • Strong analytical skills and the ability to interpret data and make data-driven decisions.
  • Experience with web and email software, such as Airship and WordPress.
  • Creativity and a keen eye for detail.
  • Excellent written and verbal communication skills.
  • Ability to manage multiple projects simultaneously while meeting deadlines.

What's in it for you:

  • A competitive salary.
  • 25 days holiday + bank holidays.
  • Pension & Life Assurance.
  • 30% discount off dining.
  • Retail discounts.
  • A fun culture surrounded by great people.

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