Digital Marketing Strategist

2 weeks ago

Bedford, Bedford, United Kingdom Wells & Co Full time
Digital Marketing Manager

We are seeking a highly skilled Digital Marketing Manager to join our team at Wells & Co. As a key member of our Retail Marketing Team, you will be responsible for leading our digital marketing strategy and driving our online presence and engagement.

Key Responsibilities:
  • Develop and execute a comprehensive digital marketing strategy that aligns with our marketing plan and trading style objectives.
  • Manage and improve the usability, design, and content of our current websites, while supporting the Digital Marketing Executive in influencing SEO strategy and optimisation.
  • Activate tactical digital advertising campaigns using Meta and Google Advertising, as well as other digital tools.
  • Provide weekly and monthly updates and reports, focusing on key KPIs and conversion.
  • Manage our CRM strategy through the execution of email marketing plans and the development of the system in line with campaigns and trading styles objectives.
  • Share knowledge with our Pub Partners to improve their digital performance.
  • Develop our social media strategy by providing social media guidance and training for the pubs, including best practice, executing centralised campaign posts, and ensuring site-level marketing tools are used to drive engagement.
  • Work with Sales & Revenue and Guest Experience Manager to develop a Hotel Revenue Strategy to drive occupancy and RevPAR.
  • Work with Content Creator to create digital assets to share with teams across our platforms and drive our digital awareness.
  • Research, develop, and launch a new Loyalty Platform within our business.
  • Research and manage digital advertisement opportunities and explore opportunities to further promote our pubs.
  • Stay up-to-date with the latest thinking and technologies surrounding digital marketing, to maintain an expert level of understanding and identify trends.
What You Will Bring:
  • A proven digital marketing enthusiast with a passion for hospitality.
  • Extensive knowledge of social media platforms, Google Ads, and Facebook advertising.
  • Knowledge of SEO, SEM, PPC, and Google Analytics.
  • Strong analytical skills and the ability to interpret data and make data-driven decisions.
  • Experience with web and email software, such as Airship and WordPress.
  • Creativity and a keen eye for detail.
  • Excellent written and verbal communication skills.
  • Ability to manage multiple projects simultaneously while meeting deadlines.
What's in it for you:
  • Salary subject to experience.
  • 25 days holiday + bank holidays.
  • Pension & Life Assurance.
  • 30% discount off dining.
  • Retail discounts.
  • A fun culture surrounded by great people.

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