Digital Marketing Strategist
2 weeks ago
We are seeking a highly skilled Digital Marketing Manager to join our team at Wells & Co. As a key member of our Retail Marketing Team, you will be responsible for leading our digital marketing strategy and driving our online presence and engagement.
Key Responsibilities:- Develop and execute a comprehensive digital marketing strategy that aligns with our marketing plan and trading style objectives.
- Manage and improve the usability, design, and content of our current websites, while supporting the Digital Marketing Executive in influencing SEO strategy and optimisation.
- Activate tactical digital advertising campaigns using Meta and Google Advertising, as well as other digital tools.
- Provide weekly and monthly updates and reports, focusing on key KPIs and conversion.
- Manage our CRM strategy through the execution of email marketing plans and the development of the system in line with campaigns and trading styles objectives.
- Share knowledge with our Pub Partners to improve their digital performance.
- Develop our social media strategy by providing social media guidance and training for the pubs, including best practice, executing centralised campaign posts, and ensuring site-level marketing tools are used to drive engagement.
- Work with Sales & Revenue and Guest Experience Manager to develop a Hotel Revenue Strategy to drive occupancy and RevPAR.
- Work with Content Creator to create digital assets to share with teams across our platforms and drive our digital awareness.
- Research, develop, and launch a new Loyalty Platform within our business.
- Research and manage digital advertisement opportunities and explore opportunities to further promote our pubs.
- Stay up-to-date with the latest thinking and technologies surrounding digital marketing, to maintain an expert level of understanding and identify trends.
- A proven digital marketing enthusiast with a passion for hospitality.
- Extensive knowledge of social media platforms, Google Ads, and Facebook advertising.
- Knowledge of SEO, SEM, PPC, and Google Analytics.
- Strong analytical skills and the ability to interpret data and make data-driven decisions.
- Experience with web and email software, such as Airship and WordPress.
- Creativity and a keen eye for detail.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects simultaneously while meeting deadlines.
- Salary subject to experience.
- 25 days holiday + bank holidays.
- Pension & Life Assurance.
- 30% discount off dining.
- Retail discounts.
- A fun culture surrounded by great people.
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Bedford, Bedford, United Kingdom Wells & Co Full time{"Job Title: Digital Marketing ManagerAt Wells & Co, we're seeking a talented Digital Marketing Manager to drive our online presence and engagement. As a key member of our Retail Marketing Team, you'll be responsible for leading our digital marketing strategy, from social media to websites, managing online content, analyzing digital marketing reports, and...
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Bedford, Bedford, United Kingdom Wells & Co Full timeJob Title: Digital Marketing ManagerWe are seeking a highly skilled and experienced Digital Marketing Manager to join our team at Wells & Co. As a key member of our Retail Marketing Team, you will be responsible for leading our digital marketing strategy and driving our online presence and engagement.Key Responsibilities:Develop and execute a comprehensive...
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Bedford, Bedford, United Kingdom Wells & Co Full timeJob Title: Digital Marketing ManagerWe are seeking a highly skilled and experienced Digital Marketing Manager to join our team at Wells & Co. As a key member of our Retail Marketing Team, you will be responsible for leading our digital marketing strategy and driving our online presence and engagement.About the Role:Develop and execute a comprehensive digital...
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Bedford, Bedford, United Kingdom Wells & Co Full timeJob Title: Digital Marketing ManagerWe are seeking a highly skilled and experienced Digital Marketing Manager to join our team at Wells & Co. As a key member of our Retail Marketing Team, you will be responsible for leading our digital marketing strategy and driving our online presence and engagement.About the Role:Develop and execute a comprehensive digital...
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Digital Marketing Strategist
3 weeks ago
Bedford, Bedford, United Kingdom Wells & Co Full timeJob Title: Digital Marketing ManagerWe are seeking a highly skilled and experienced Digital Marketing Manager to join our team at Wells & Co. As a key member of our Retail Marketing Team, you will be responsible for leading our digital marketing strategy and driving our online presence and engagement.About the Role:Develop and execute a comprehensive digital...
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Digital Marketing Strategist
3 weeks ago
Bedford, Bedford, United Kingdom Wells & Co Full timeJob Title: Digital Marketing ManagerWe are seeking a highly skilled and experienced Digital Marketing Manager to join our team at Wells & Co. As a key member of our Retail Marketing Team, you will be responsible for leading our digital marketing strategy and driving our online presence and engagement.Key Responsibilities:Develop and execute a comprehensive...
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Bedford, Bedford, United Kingdom Wells & Co Full timeJob Title: Digital Marketing ManagerWe are seeking a highly skilled and experienced Digital Marketing Manager to join our team at Wells & Co. As a key member of our Retail Marketing Team, you will be responsible for leading our digital marketing strategy and driving our online presence and engagement.Key Responsibilities:Develop and execute a comprehensive...
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Digital Marketing Strategist
1 week ago
Bedford, Bedford, United Kingdom Wells & Co Full timeJob Title: Digital Marketing ManagerWe are seeking a highly skilled and experienced Digital Marketing Manager to join our team at Wells & Co. As a key member of our Retail Marketing Team, you will be responsible for leading our digital marketing strategy and driving our online presence and engagement.Key Responsibilities:Develop and execute a comprehensive...
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