Senior Insights Strategist

3 weeks ago

London, Greater London, United Kingdom Group M Worldwide Inc. Full time

About Group M Worldwide Inc.

Group M Worldwide Inc. is a premier global communications agency that drives innovative thinking, fostering remarkable growth for brands while enabling clients to grasp the broader landscape. Our extensive global network of 10,000 influencers empowers clients to transcend traditional media boundaries, discover fresh concepts, and unlock significant growth. We challenge the status quo to enhance, elevate, and energize our clients' businesses on a large scale, leading the industry in essential areas such as diversity, equity, inclusion, and sustainability.

At Group M, we recognize that our personnel are entrusted with ambitious objectives: to cultivate exceptional growth for brands and to spearhead innovative thinking within our sector. Our workforce is central to this mission, as their insights will help us navigate the intersections of individuals, content, and technology to realize our goals. Our achievements stem from our diverse, eclectic, and skilled team. Group M is a platform for career advancement and personal development, committed to fostering a culture that prioritizes diversity and creates opportunities for everyone. This collaborative environment will serve as our "new power," where ideas flow freely, and teamwork is encouraged, allowing for innovation in our interconnected world.

*While we cannot guarantee, we are open to discussions regarding flexible working arrangements for all positions at Group M.*

Senior Insights Strategist - Global Insights Team

Location: Remote

Company: Group M Worldwide Inc.

Department: Global Insights

Reports to: Insights Manager

About the Role: As a Senior Insights Strategist, you will be crucial in facilitating the launch and daily operations of our global insights hub. Your expertise will be vital in utilizing AI to assess and enhance global advertising effectiveness.

Key Responsibilities:

  1. Support the implementation and application of the new insights tool for global advertising assessment and enhancement.
  2. Establish best practices for tool usage and become a global champion and subject matter expert.
  3. Conduct analysis and reporting on creative performance, identify trends, compile reports, and assist in applying insights to campaign strategies.
  4. Collaborate with cross-functional creative and media teams to incorporate insights into comprehensive marketing strategies.
  5. Integrate findings into broader human insights initiatives.
  6. Present insights and recommendations to stakeholders in a clear and impactful manner.
  7. Assist in promoting the visibility of the insights tool across Group M.

Soft Skills:

  1. Communication: Effectively convey complex insights to stakeholders at all levels.
  2. Teamwork: Work collaboratively with cross-functional and international teams.
  3. Adaptability: Swiftly respond to new challenges and changes in a dynamic setting.
  4. Problem-solving: Employ critical thinking to creatively tackle business challenges.
  5. Client Focus: Align insights with client goals to deliver value.
  6. Project Management: Efficiently oversee multiple tasks with attention to detail.
  7. Emotional Intelligence: Navigate interpersonal dynamics with sensitivity and awareness.
  8. Influence: Persuade stakeholders and advocate for insights-driven decision-making.
  9. Cultural Awareness: Collaborate respectfully and effectively within a diverse global team.

Qualifications:

  1. Bachelor's degree (preferably in Marketing, Statistics, Psychology, or a related field).
  2. 2+ years of experience in a quantitative market research agency or similar environment.
  3. Strong understanding of creative evaluation methodologies.
  4. Proficient in statistical analysis and familiar with AI applications in market research.
  5. Excellent communication and presentation skills.

What We Offer:

  1. Company pension scheme
  2. Private medical insurance
  3. 25 days holiday (increases with length of service)
  4. Life assurance
  5. Permanent health insurance
  6. Share options scheme
  7. Discretionary bonus scheme
  8. Free eyecare vouchers and discounts on glasses
  9. Extensive training and development opportunities
  10. Corporate gym memberships
  11. Cycle to work scheme
  12. Interest-free travel loan
  13. Free breakfast (cereal and fruit)
  14. Smart shopper discounts on various products

We look forward to your application.

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