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Senior Insights Strategist - Global Research Team
About GroupM
GroupM is a premier global media investment management company committed to driving innovation and growth for our clients. Our extensive network of influencers empowers us to break new ground, foster creative solutions, and achieve remarkable growth. At GroupM, we embrace challenges to advance our clients' objectives and lead in critical areas such as diversity, equity, and sustainability.
Role Overview: We invite you to join us as a Senior Insights Strategist, where you will be instrumental in enhancing our global insights hub for Learn X. Your expertise in AI will be pivotal in assessing and refining advertising effectiveness on an international scale.
Key Responsibilities:
- Facilitate the implementation and utilization of the Learn X platform for comprehensive advertising assessment.
- Establish best practices for platform engagement and become a recognized global authority.
- Examine creative performance metrics, discern patterns, and provide valuable insights for campaign enhancement.
- Collaborate with interdisciplinary teams to weave creative insights into marketing initiatives.
- Effectively communicate findings to stakeholders and aid in promoting awareness of Learn X.
Qualifications:
A bachelor's degree in Marketing, Statistics, Psychology, or a related discipline.
A minimum of 2 years of experience in quantitative market research or a comparable field.
A solid grasp of creative evaluation techniques.
Proficiency in statistical analysis and AI applications within market research.
Exceptional communication and presentation abilities.
Soft Skills:
- Strong communication with stakeholders.
- Collaboration with diverse teams.
- Flexibility in fast-paced environments.
- Analytical thinking and problem-solving capabilities.
- Client-centric decision-making.
- Project management skills and meticulous attention to detail.
- Emotional intelligence and interpersonal skills.
- Ability to influence stakeholders and advocate for insights-driven decisions.
- Effectiveness in a diverse global team setting.
What We Provide:
- Company pension plan.
- Comprehensive private medical coverage.
- Life insurance benefits.
- Opportunities for training and professional development.
