Strategic Marketing Manager

2 weeks ago

London, Greater London, United Kingdom The Economist Full time

About the Role

The Economist is seeking a highly skilled Strategic Marketing Manager to drive our thought leadership and content strategy. This is a key role that will help us establish and sustain our position as a leader in the industry.

Key Responsibilities

  • Develop and execute a comprehensive thought leadership and content strategy that aligns with our business goals and resonates with our target audience.
  • Lead cross-functional teams to create and publish high-quality content across various platforms, ensuring all content is on-brand, consistent, and optimized for search and user experience.
  • Manage a content pipeline that is visible to key stakeholders and aligned with business priorities such as industry events, product launches, and renewals.
  • Define key performance indicators (KPIs) for content and thought leadership, set objectives, and monitor performance against these goals.
  • Conduct periodic competitor audits to maintain a competitive edge in thought leadership and content marketing.

Requirements

  • Extensive experience in content creation and editorial management, with a strong command of the English language.
  • Proven ability to lead and inspire cross-functional teams, driving collaboration to achieve marketing and business objectives.
  • Experience in developing and managing content strategies that align with business goals and resonate with target audiences.
  • Strong editorial skills with experience in creating various types of content, including white papers, infographics, blog posts, and social media articles.
  • Excellent leadership and collaboration skills, with the ability to inspire cross-functional teams and align them with the company's objectives.
  • Ability to use content performance metrics and market analysis to inform and refine content strategies.
  • Outstanding communication skills, both written and verbal, with the ability to influence and motivate stakeholders.

About The Economist

The Economist is a global media company that provides high-quality news, analysis, and commentary on current events, business, finance, politics, and more. We are committed to equal opportunities and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation, age, or marital status.

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