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Strategic Marketing Manager

2 months ago

London, Greater London, United Kingdom ManpowerGroup Full time

Recruitment Marketing Manager – Manpower – Global Leader

At ManpowerGroup, we're a global workforce solutions leader, empowering our people to discover their personal best. Our services enable our clients to succeed in the changing world of work, and we connect millions of people every day to meaningful work across a wide range of skills and industries. We're committed to promoting a diverse and inclusive community – a place where everyone can be themselves and succeed on merit. In line with our Diversity and Inclusion policy, we welcome applications from all suitably qualified or experienced people, regardless of age, gender, ethnicity, or disability. ManpowerGroup is a Disability Confident Employer and we're happy to discuss flexible working.

The Strategic Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to enhance brand awareness, loyalty, and redeployment with candidates and associates across Manpower and its specialisms. This role requires a deep understanding of consumer behavior, digital marketing, and brand management. The ideal candidate will be a strategic thinker with a proven track record in leading successful B2C marketing campaigns.

Key Responsibilities:

  • Develop and execute innovative comprehensive candidate marketing strategies to attract top talent across various channels.
  • Manage end-to-end recruitment marketing campaigns across various channels, including job boards and email.
  • Collaborate with internal stakeholders to understand hiring needs and target candidate demographics.
  • Create compelling candidate campaigns to engage potential candidates.
  • Work with the B2C Data & Analytics manager to utilize data and analytics to track the effectiveness of marketing efforts and optimize campaigns for maximum ROI.
  • Stay abreast of industry trends and best practices in recruitment marketing and employer branding.
  • Build and maintain relationships with external partners, such as industry influencers.
  • Coordinate B2C/Recruitment initiatives, including candidate testimonials, employer awards, and participation in industry events.
  • Lead B2C/Recruitment projects and initiatives aimed at enhancing the organization's reputation as a recruiter of choice.
  • Support the continued development of MyPath as a career development platform for Manpower.

Qualifications and Skills:

  • Experience in recruitment marketing, with a proven track record of developing and executing successful marketing strategies.
  • Strong understanding of digital marketing, social media, and consumer behavior.
  • Qualifications in a related field such as Marketing, Communications, Business.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Exceptional communication and presentation skills.
  • Proficiency in marketing tools and software, including CRM systems and analytics platforms.
  • Strong stakeholder management skills.
  • Creative thinking and problem-solving abilities.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Team player, also capable of working independently.

The Benefits:

  • An excellent basic salary & bonus package.
  • Flexible benefits including private medical care, private dental, Life insurance and Assurance, Perkbox, purchase holiday and much more.
  • Excellent opportunities for progression.
  • Work for a business that's been named one of the world's most ethical.
  • Award-winning learning and development.
  • Access to hundreds of roles across ManpowerGroup each year.
  • Hybrid Working.

Apply now to find out more and to book in a confidential chat