Strategic Marketing Manager
4 weeks ago
We are seeking a highly skilled Marketing and Communications Manager to join our team at RLM Communications, Inc. in Hammersmith. As a key member of our Commercial Division, you will be responsible for increasing the reach and impact of our agency's profile to help meet our targets for business growth, retention, and profitability.
Key Responsibilities:- Brand Strategy: Develop and implement a comprehensive brand strategy that effectively communicates our value proposition to key target prospects and markets.
- Sustainability and Well-being: Embed sustainability, well-being, and design as core strategic components and capabilities of our agency.
- Sales Support: Provide highly responsive solutions across all touch points of the sales process, from initial communication to negotiating and signing contracts.
- Marketing Materials: Support the sales team with relevant sales and marketing materials to establish our organization as an expert and preferred business partner.
- RFI/RFP/Tenders: Support the sales team in executing the completion and response/submission of RFI's, RFPs, and tenders.
- Digital Marketing: Plan and implement direct marketing approaches, including targeting, personalization of messages, and measurability.
- Web Strategy: Develop and oversee a web strategy, including website development, SEO, blogs, content outreach, to keep our business website optimized and up-to-date.
- Brand Protection: In conjunction with the Managing Director, develop, maintain, and protect our company's brand, corporate image, and reputation.
- Internal Communications: Plan and manage internal communications and awareness of commercial direction, mission, aims, and activities.
- Market Intelligence: Maintain a full understanding of the competitive landscape and market trends.
Requirements:
- A minimum of 3-4 years' B2B strategic marketing management experience.
- Experience designing for a content management system (like the HubSpot CMS).
- Expert in Adobe Creative Suite or similar technologies.
- Photoshop, InDesign, CANVA, or other such programs.
- PowerPoint.
- WordPress.
Travel: Travel within the UK and internationally may be required in this role.
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