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Senior Media Strategy Partner

2 months ago

London, Greater London, United Kingdom Dentsu Full time
About Dentsu
Dentsu serves as a comprehensive growth and transformation ally for leading global organizations.

Established in 1901 in Tokyo, Japan, and now operating in over 145 countries and regions, Dentsu has a rich history of fostering innovations by harnessing the expertise of its global network of premier brands to create impactful and integrated growth solutions for clients.

Dentsu excels in delivering end-to-end experience transformation (EX) by seamlessly integrating its services across Media, Customer Experience Management (CXM), and Creative sectors. Additionally, its business transformation (BX) approach challenges the limits of transformation and sustainable growth for brands, individuals, and society.

For large-scale brands, Carat acts as the gateway to Dentsu. Through a tailored approach to client partnerships, we innovate to enhance both immediate performance and long-term transformation.

Our deep understanding of people enables us to identify growth audiences and accelerate brand movements at a pace that resonates with consumers.

We integrate media, creative, and customer experience to craft comprehensive experiences that enhance brand equity, generate value for communities, drive commerce outcomes, and foster loyalty.

We are at the forefront of pioneering next-generation media outcomes that strengthen modern brands, amplify brand influence, and contribute positively to society.

Role Overview
The Senior Strategy Partner is tasked with formulating and executing exceptional cross-disciplinary solutions that elevate the significance of media within the business strategy of clients in their portfolio. This role involves expanding the depth and breadth of Carat's collaboration with these clients, managing and nurturing the strategic talent within their team, leading strategy on new business proposals, and assisting the Head of Strategy in defining and implementing the agency's strategic agenda. Key Responsibilities
  • Establishing robust relationships with senior global clients to help them recognize and comprehend the critical challenges facing their businesses.
  • Utilizing econometrics, business analytics, and historical campaign insights to develop, refine, and implement media guidelines.
  • Ensuring the effective and appropriate application of insights and planning tools on client briefs to promote business-outcome-focused planning across the media landscape.
  • Generating innovative ideas, media partnerships, and advancements based on the communications strategy while collaborating with various Dentsu specialties and teams.
  • Building a comprehensive understanding of Dentsu's strengths, products, and product pipeline to identify additional growth opportunities while developing strategic direction for clients.
  • Creating and promoting a thought leadership agenda that merges cutting-edge marketing theories with practical applications and commercial impact.
  • Mentoring and guiding junior team members on all facets of planning and strategy.
  • Overseeing and advancing Carat's strategy training agenda, leveraging Dentsu's resources and creating new content as necessary.
  • Collaborating with the head of strategy to formalize the structure of the strategy team, job specifications, competency frameworks, and career progression pathways.
  • Effectively engaging with multiple stakeholders across various companies, cultures, and countries to influence and drive the agenda.
  • Possessing a strong comprehension of the role of media in delivering business value for contemporary brands.
Qualifications
  • Cultural awareness, analytical capabilities, and an insatiable curiosity.
  • Proficient knowledge of media and communications planning tools and processes.
  • Strong understanding of diverse sources for market, consumer, and media intelligence.
  • Demonstrated success in identifying and developing insights, measurement, and evaluation projects.
  • Experience in formulating marketing and communications strategies for multi-market clients, with a proven ability to align multiple countries behind strategies while respecting local nuances.
Inclusion and Diversity
At Dentsu, we believe that inclusion and diversity are the cornerstones of innovation, leading to improved outcomes for our people, partners, and communities. We actively encourage applications from individuals with disabilities and from all ages, nationalities, backgrounds, and cultures.

We are open to discussing flexible and agile working arrangements for all roles. While we cannot guarantee that we can meet every request, we commit to having an open and honest conversation about it.

If you require any reasonable adjustments due to a disability or medical condition to fully engage in the recruitment process, please communicate this with our recruitment teams.


Brand:
Full time

Contract Type:
Permanent