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Senior Marketing Director
2 months ago
Our client, a dynamic challenger bank, is seeking a Senior Marketing Manager to join their expanding team. As a key member of the marketing department, you will play a crucial role in shaping the marketing strategy and driving digital transformation in a fast-paced, supportive environment.
The ideal candidate will have 5+ years of management experience in Financial Services, with a strong background in content, digital, comms, and events. You will work closely with the Head of Marketing to develop and execute annual brand campaigns across all products, and optimise content across multiple channels.
Key Responsibilities:- Create and refine content with the lead agency, ensuring consistency and effectiveness across both digital and traditional marketing channels.
- Collaborate with the Head of Marketing and lead agency to develop and implement annual brand campaigns for savings and lending, targeting both internal teams and external audiences, in line with the brand strategy.
- Manage PR efforts and events, partnering with the events lead to boost local and broker engagement and awareness.
- Oversee digital marketing campaigns, including aggregators, PPC, and SEO, in collaboration with the Digital Marketing Officer to ensure seamless execution.
- Serve as the brand guardian, maintaining a consistent brand identity, tone of voice, and visual presentation across all platforms.
ESG is a key priority for the bank, and they are committed to their transition to net zero emissions. As a Senior Marketing Manager, you will have the opportunity to work on projects related to sustainability and contribute to the bank's mission.
If you are a motivated and experienced marketing professional looking for a new challenge, please apply for this exciting opportunity.