Marketing Campaign Specialist

3 weeks ago

Belfast, United Kingdom Fibrus Networks Ltd Full time
Job Title: Marketing Campaign Specialist

Join Fibrus Networks Ltd as a Marketing Campaign Specialist and be part of a dynamic team that is transforming the digital infrastructure of Northern Ireland and Great Britain.

About the Role

We are seeking a highly skilled and experienced Marketing Campaign Specialist to develop and implement integrated marketing campaigns to drive awareness and consideration of the Fibrus brand. As a key member of our marketing team, you will work closely with the Brand and Marketing Manager to create and execute campaigns that engage and educate local communities.

Key Responsibilities
  • Develop and implement fully integrated advertising campaigns to increase awareness of Fibrus in newly released areas and drive sales during key moments of the year.
  • Execute hyper-local marketing activities to drive consideration and community engagement in towns across NI and GB.
  • Manage external advertising agencies to ensure all marketing campaign activities are targeted, on time, and on budget.
  • Ensure all marketing activities have integrity and fit within set brand guidelines to strengthen Fibrus' brand reputation.
  • Work with digital colleagues and agencies to ensure campaigns are truly through-the-line, driving traffic to the website, social media growth, and online engagement.
  • Communicate campaigns to the business through internal communications.
  • Data management to target new customers.
  • Present performance-related results of all marketing campaign activities on a weekly and monthly basis.
Requirements
  • High-level understanding of advertising and digital marketing.
  • Educated to degree level, preferably in Marketing, a relevant business-related discipline, or can demonstrate capabilities and results in the field of marketing campaigns.
  • Considerable experience in developing and building omni-channel marketing campaigns.
  • Experience across a range of marketing channels, both online and offline, including social media platforms, digital advertising, OOH, Radio, Press, etc.
  • Experience measuring campaign performance and using support tools such as digital analytics tools and Google Analytics.
  • Ability to translate product features into consumer benefits with a brand's TOV.
  • Excellent communication and interpersonal skills.
  • Able to work under pressure and to deadlines within a team environment, highly creative, and results-focused.
About Fibrus

Fibrus is a company that puts its people first. We are proud to be a company that encourages colleagues to do and be their very best. Our culture is focused on trust, collaboration, growth, and flexibility. We invest in our people, offering colleagues benefits that improve their personal lives as well as their careers.

We are an equal opportunities employer and welcome applications from women, under-represented genders, individuals with disabilities, and under-represented ethnicities. We are happy to discuss flexible working arrangements.

All offers of employment with Fibrus will be subject to the satisfactory completion of pre-employment checks, which may include references, right to work, criminal record history, professional qualifications.

Please note that we will retain your information for the purposes of recruitment for a period of up to 12 months. We may also share your information with our partner organisations for the purposes of recruitment.

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